11 Sustainable Baby Brands You Need to Know About in 2022

11 Sustainable Baby Brands You Need to Know About in 2023
Picture of Bronagh Loughlin

Bronagh Loughlin


As parents become more aware of the environmental footprint of baby clothes, searches for sustainable baby brands have increased tenfold. According to Fashion Revolution, an estimated 92 million tonnes of textile waste is created annually. 

A large amount of this waste is baby and children’s clothing. Not a huge surprise considering babies grow out of the garments faster than you can say you can say Jack Robinson.. Read on to discover eleven sustainable baby brands that promise quality, style, and individuality without compromising the planet.

1. GrowGrows

grow grows ocean patterened bamboo baby grow suit
photo credit: GrowGrows

First on our list of sustainable baby brands is GrowGrows. They are a small UK-based sustainable baby clothing brand all about ‘growing together’. Mainly selling eco-friendly baby grows, they strive to make parents’ life as stress-free as possible. 

You can wave goodbye to those restless nights thanks to their super soft and comfortable GrowSuits, which see babies drift off with ease. Every GrowSuit is created using sustainably sourced materials.

These include bamboo and organic cotton, the most delicate fabrics for your baby’s soft skin. GrowGrows have several different eye-catching collections so your little one can express themselves even when they sleep! 

These include the Bold Collection, the Beautiful Collection, and the Bedtime Collection. These collections make a statement because why can’t mud, tears, snot, and poop-covered clothes look cute? As one of our climate-action partners, GrowGrows are committed to saving rainforest trees. With every order, eco-conscious parents protect at least five trees.

2. House of Margaux

house of margaux organic baby clothes for little boys and girls
photo credit: House of Margaux

Next up on our list of sustainable baby brands is another one of our incredible climate action partners, House of Margaux. The independent baby and children’s fashion brand creates beautiful hand-cut, hand-sewn babywear from its base in Cornwall. 

House of Margaux has several jaw-dropping collections that will make your baby stand out for all the right reasons. The brand sells sleepsuits, rompers, leggings, shorts, tops, and other accessories. Sustainability and environmental impact are at the forefront of their brand. They are committed to producing beautiful garments from fairly produced, eco-friendly materials that minimise their impact on the planet.

Their clothing items are made from super soft and ethical materials, including organic cotton and bamboo. In addition to their efforts with materials, House of Margaux also keep their packaging to a minimum to reduce   textile waste. Single-use plastics are rarely used, and they re-use as much of their waste material as possible. For example, by creating hair bands, scrunchies, and mittens! 

On top of that, they package their orders in 100% recyclable cardboard and use tissue paper and plastic-free stickers. As one of our partners, House of Margaux saves trees with every email newsletter signup and website sale.

3. Frugi

sustianable baby brands frugi navy blue rainbow baby grow suit
photo credit: Frugi

Another one of the fantastic sustainable baby brands out there is Frugi. They supply sustainable, certified organic cotton garments for babies and young children. In their own words, their mission is “to show that superb designs, great ethics and passionate people can help to change the world!” 

The business is situated in Cornwall and sells a range of baby clothing, including babygrows, sleepsuits, bodies, vests, accessories, and more. They exclusively use GOTS-certified organic cotton from trusted farmers to create their clothing. 

Recognising the impact of plastic pollution, Frugi also works closely with its suppliers to create stunning garments out of recycled plastic. The brand puts people and the planet first and strives to be as environmentally responsible as possible. 

Frugi also donates 1% of its turnover to charity and has already donated over £1,000,000 to help children across the globe! They are driven to constantly innovate and explore new ways to reduce their environmental impact and promote positive change always.

4. Finn + Emma

sustainable baby brand finn and emma wombmates baby grows
photo credit: Finn + Emma

Finn + Emma strives to strike a balance between offering stylish garments and making clothing that causes minimal harm to the environment. In the land of Finn + Emma, toxic chemicals and boring designs are considered a thing of the past. 

In their place, customers find beautiful high-quality, adorable prints that are chemical-free. They sell a range of baby clothing, including pyjamas, footies, rompers, dresses, bodysuits, and other accessories. 

Finn + Emma’s garments are also made from the finest organic cotton, all-natural wood, and eco-friendly dyes; because your baby grew organically, why start to  add chemicals now? 

In addition, all their products are produced in fair trade settings, which focus on economic and social independence for local people, particularly women, to ensure their families are in a fair and safe environment.

5. Babysoy

babysoy hand drawn cute rabbit cartoon baby grow collection
photo credit: Babysoy

Next up is Babysoy! This brand is not just on a mission to become more environmentally sustainable; they also aim to simplify the art of dressing babies. 

They understand new parents must master the art of juggling and multi-tasking. Due to this, Babysoy has created collections to make dressing babies simple. Their product line includes dresses, pyjamas, bodysuits, t-shirts, trousers, and other accessories. 

The best part? All their products are fairly made, sustainable, and family-orientated! The US-based business is the first to use azlon from soy fiber to create baby clothes. Azlon comes from soybean and is made of recycled material. 

It doesn’t harm the planet further and results in soft textiles, only the best for delicate baby skin. Their entire line does not contain any chemicals, and Babysoy’s garments are made with style and comfort in mind.

6. Pop My Way

pop my way basic baby clothes pale blue romper
photo credit: Pop My Way

Pop My Way makes creative clothes that care. Their versatile designs reduce the stress associated with dressing your babies. Pop My Way sells baby clothing, from tops and bottoms to sleepsuits and essential accessories. 

The brand strives to save parents’ energy and time by creating essentials that can easily be attached to the baby’s outfit, such as dummies and bibs. Wave goodbye to the days of spills and regular clothing changes.

With Pop My Way, all you have to do is pop off the bib and swap it for another. All their products are unisex and are made to last. They are made of 100% GOTS-certified organic Pima cotton, perfect for the planet and the skin. 

Pop My Way sources all its cotton ethically, and because it is GOTS-certified, its products are free from chemical dyes and bleaches. The garments are designed with parents in mind to make their lives easier.

7. Little Green Radicals

little green radicals baby grow romper with mini tree design
photo credit: Little Green Radicals

Little Green Radicals is next up on our list of sustainable baby brands. The UK-based business started with the concept of creating stunning children’s clothing with the planet in mind. 

They sell beautiful baby clothing, including knitwear, nightwear, babygrows, jackets, tops, trousers, and accessories. From the start of the business, they have always ensured their garments were organic and fairtrade. Each piece of clothing they produce has a story to tell, and they have full transparency of their supply chain.

Their dedicated and talented team in India creates every item with pride and care. Little Green Radicals only use GOTS-certified organic cotton, the best material for delicate baby skin. 

As fairtrade pioneers since 2005, they are empowering cotton farmers, families and communities across the globe. Using these high-quality materials also means that their clothes are created to last and can be passed down from one baby to the next. That’s not all, though; Little Green Radicals are constantly working to become more environmentally sustainable.

8. Tilly and Jasper

sustainable baby brands tilly and jaspe
photo credit: Tilly and Jasper

Upon their inception, Tilly and Jasper envisioned producing and curating stunning clothing that babies would adore wearing. They also imagined parents overjoyed to dress their babies in these garments. From the beginning, they were committed to achieving this vision without harming the Earth. 

As a result, these have become the brand’s guiding principles, and they shape every decision they make. Their ever-evolving collection of fun and playfully designed clothing and accessories intrigues the imaginations of babies and children while allowing them to express themselves.

Their products include bodysuits, sleepsuits, baby grows, leggings, dresses, tops, trousers, nightwear, accessories, and more. They also sell reusable nappies, muslins, swaddles, and blankets. The brand is based in the UK and has one overarching goal: to leave a legacy of positive change for its children. After all, they named their business after them!

9. Burt’s Bees

burts bees sustainable baby clothes bright purple zebra style romper
photo credit: Burt's Bees

Burt’s Bees have provided sustainable baby jumpsuits, trousers, tops, nightwear, and accessories to eco-conscious parents since 2012. Their clothing line is all made of organic cotton so that parents can dress their babies in kinder materials for the skin and the planet. 

The brand is based in the US and is built on the principles of curating high-quality, timelessly stylish and affordable products. Burt’s Bees create clothing to last, hoping that the items will be passed down from one little bee to the next little bee. 

They are not just about selling products, though; they have also been working on starting an organic revolution, calling on other baby apparel brands to make the switch. The Burt’s Bees team work tirelessly to make their operations as planet-friendly as possible. 

They believe in sourcing factories that generate their own energy, plant trees and recycle their water supply to curb their ecological footprint. Burt’s Bees’ mission is to be better and be kind. The brand also supports its local community through product donations, lots of volunteer work, and partnering with many charities that seek to make the world a better place.

10. Kite Clothing

sustianable baby brands kite clothing rainbow baby grow
photo credit: Kite Clothing

Next up on our list of sustainable baby brands is Kite Clothing! They are a UK-based brand committed to curating stunning garments for life’s little adventures. Kite Clothing are committed to creating feel-good clothes for little adventurers. 

Their product line includes baby bodysuits, sleepsuits, dungarees, rompers, leggings, beachwear, knitwear, and accessories. The brand is inspired by the world around us, including its incredible Dorset surroundings and making high-quality garments that adhere to environmental standards. 

Their principles surround curating planet-friendly garments that are stylish and made to love and last. Kite Clothing’s garments will help your little one express their personality and individuality. Their products have beautiful designs and colours and are made with the softest organic materials to offer comfort and durability: two vital elements for babies. 

Kite Clothing’s products are produced from recycled plastic bottles, organic cotton, and materials approved by OEKO-TEX. The brand is committed to sourcing sustainable fabrics and ensuring its supply chain is as kind to the planet as possible.

11. Elephant Moon

elephant moon blue elephants baby grow
photo credit: Elephant Moon

Last but not least but any means, is Elephant Moon. They are a homegrown company in the US that is gaga about children and baby clothes. Elephant Moon sells some of the most beautiful baby basics, created to last and save money over time. They care deeply about the environment and conservation and design their products with bright, bold fabrics that customers do not want to part ways with. 

All their garments are made with fairtrade organic cotton and elastane. These materials make their clothing undeniably soft and breathable for little ones. They sell baby clothing as well as accessories like swaddles and bibs. Beyond selling baby clothes, Elephant Moon is a social enterprise collaborating with Amara Conservation. 

This organisation works to protect endangered wildlife from destruction and poaching. That’s not all, though; they have joined One Tribe, so every purchase made on their website now saves  rainforests. As they state on their website: Elephant Moon is “clothing children today for a brighter tomorrow.”


Bringing a child into the world is incredibly exciting and rewarding. However, babies can have a large carbon footprint due to outgrowing their clothing so rapidly. But don’t fret; there is a way you can reduce your newborn’s ecological footprint. 

The answer is sustainable baby brands; we’ve now shared eleven amazing brands with you. Each of these brands is committed to working toward creating a better world for future generations. 

They have made sustainability a top priority and have settled for nothing less. What’s more, these brands continue to look for ways they can become even greener. Other baby apparel brands looking to become more environmentally sustainable should look to these eco-heroes for inspiration!

sustainable brands, sustainable clothing, sustainable clothing, sustainable baby clothes, sustainable baby clothing, wher can i buy sustainable baby clothes, where can i buy baby clothes that are better for the planet, GrowGrows, House of Margaux, Frugi, Finn + Emma, Babysoy, Pop My Way, Little Green Radicals, Tilly and Jasper, Burt’s Bees, Kite Clothing, Elephant Moon, online baby clothing shop, online baby clothing shop, online sustainable clothing shop

Eric currently works as an independent consultant at the intersection of nature and climate, focused on catalysing market and non-market solutions to drive the just transition.

He previously was Head of Product at Earthshot Labs, supporting nature conservation and restoration projects across the global south secure project finance. Prior to Earthshot Labs, Eric led nature-based carbon project development for Gorongosa National Park in Mozambique and founded the Carbon Cooperative, a global alliance of leading nature conservation and restoration practitioners exploring carbon finance. After serving in the Peace Corps in Mozambique out of university, he spent much of his 20s working in community-based conservation and ecosystem restoration efforts in Sub-Saharan Africa interspersed with two startup ventures as co-founder and CEO of a mental health tech startup and COO of a sustainable coffee company. Eric has a dual Masters in Environmental Engineering and Environmental Policy from Stanford University where he was a NSF Graduate Research Fellow and a BS in Environmental Engineering from Tufts University.

Alan is a risk management thought-leader, superconnector, and FinTech pioneer. His mission is to enable an Earth Positive economy which includes nature in global accounting systems.

Alan is Founder of Generation Blue, a venture studio dedicated to planetary game changers powered by exponential technologies. Previously, Alan established Natural Capital Markets at Lykke AG, pioneering blockchain based forestry and carbon backed tokens. Alan has over two decades of risk management experience advising global financial institutions, and was a founding member of the RiskMetrics Group, a JPMorgan spin-off. Alan is an investor and advisor to regenerative impact ventures, including TreeBuddy.Earth, Regenativ, and Vlinder Climate.

Lori Whitecalf made history when she became the first woman to be elected Chief of Sweetgrass First Nation in 2011. She served three terms of office from 2011-2017.  

Lori took a two-year hiatus from leadership to expand the family ranch and serve as the FSIN Senior Industry Liaison. She was re-elected on November 29. 2019 and again on November 30, 2021, as Chief of Sweetgrass. Chief Whitecalf practises a traditional lifestyle of hunting, fishing and gathering. She currently sits on the following boards: Saskatchewan Indian Institute of Technology, FSIN Lands and Resource Commission, Battle River Treaty 6 Health Centre and Battleford Agency Tribal Chiefs Executive Council, FSIN Women’s Commission.

Tina is the Chief Business Officer for MLTC Industrial Investments, the Economic Development arm of the Meadow Lake Tribal Council. She has a diverse background of experience. Having spent 15 years as a municipal Chief Operating Officer, 20 years involved in Saskatchewan’s Health Authority Board Keewatin Yatthe and 9 years with Northern Lights Board of Education. 


She continues as a Board Member with Beaver River Community Futures supporting small business development in her home region. Tina brings a wealth of experience in a variety of fields and many connections to the Indigenous communities of Northern Saskatchewan. In addition Tina holds a BA Advanced from the U of S, a Certificate in Local Government Authority from the U of R and is certified as a Professional Economic Developer for Saskatchewan and a certified Technician Aboriginal Economic Developer (TAED).

Tootoosis’ career spans 40+ years in HRM, political leadership, and Indigenous economic development, as a dedicated bridge builder and advocate for Indigenous causes.
As a key member of the Saskatoon Regional Economic Development Authority (SREDA) team since 2021, he develops strategies for the Truth and Reconciliation Commission final report and Call to Action #92.

He is a graduate of the First Nations University of Canada and a certified Professional Aboriginal Economic Developer. Spearheading various community initiatives while serving as a Chair of the SIEDN while directing ILDII and WIBF. Founder of MGT Consulting Tootoosis is based in Saskatoon, Treaty Six Territory.

Cy Standing (Wakanya Najin in Dakota) has a long and distinguished career including serving overseas as an Electronics Technician in the Royal Canadian Air Force, former Chief of Wahpeton Dakota Nation, former Vice Chief of the Federation of Saskatchewan Indigenous Nations (FSIN), past Executive Director of Community Development Branch of the Department of Northern Saskatchewan as well as an Order in Council appointment to the Federal Parole Board.  

Mr. Standing has served as a Director on many Profit and Non-Profit Corporate Boards, including serving as a Director for Affinity Credit Union with assets of over six billion dollars as well as IMI Brokerage and Wanuskewin and is currently a member of the One Tribe Indigenous Carbon Board.