Net Positive Events: An Industry-first Rollout by Mash Media and One Tribe

mash media celebrating 25 trees banner with purple logo
Krista Greenaway

Krista Greenaway

Together One Tribe and Mash Media have joined forces to launch the future of sustainable events. With a focus on slashing scope 1,2 and 3 emissions, Mash Media is embarking on a thrilling journey towards a greener, more eco-conscious approach to the events and conference sector. As the central hub of the events industry, Mash Media are a key industry partner who are not only showcasing their ESG credentials, but leading by example on how to effectively reduce and compensate for their environmental footprint.

London, United Kingdom, [August, 31, 2023] — One Tribe has recently forged a collaborative partnership with renowned events exhibitors Mash Media, in an ambitious endeavour to begin decarbonising the events sector. This dynamic approach involves measuring and reducing scope 1,2, and 3 emissions while further leveraging high integrity carbon offsets to compensate for their remaining carbon footprint now and not in 2040+. By strategically investing in nature-based solutions now, and focusing on net-positive outcomes, Mash Media aims to overcompensate for the remaining emissions produced during the creation of their events including this year’s EN Supplier Awards and CN Sustainability Summit. Choosing to voluntarily fund biodiversity regeneration as part of their Net Zero strategy while they continue to reduce emissions across their supply chain. Taking a proactive stance on carbon footprint emissions management. 

The collaboration not only demonstrates a commitment to sustainability but also sets a precedent for the events industry to take proactive measures to reduce their environmental impact. One Tribe powers this mission by leveraging bespoke API technology that connects event leaders with access to offset projects worldwide. QR code data presented at each event will provide essential data on the event’s carbon footprint, helping event organisers to easily manage their environmental impact and leading the way to becoming net-positive events.

Attendees are able to follow Mash Media’s impact journey for each event by monitoring the ‘trees protected’ per individual attendee. The Mash Media team will utilise One Tribe’s bespoke climate action technology to increase audience engagement, encourage environmental activism, and create an unrivalled opportunity that will encourage many event exhibitors to reflect on their ESG and improve their impact.

“Working with One Tribe allows us to be more transparent with our sustainable goals, while communicating to our exhibitors and attendees how their habits impact our footprint. “Sustainability is something that the industry needs to be acting upon now and our partnership will ensure we are playing our part to promote greener events now, not in 2050.” 

–  Jack Newey, portfolio director, Conference News

By embracing this partnership, One Tribe and Mash Media are determined to inspire change and encourage a shift towards sustainable practices within the events industry. The collaboration symbolises a shared vision of a sustainable, more resilient future and exemplifies the importance of alliances that drive positive environmental impact now.

“Net Zero is an important goal that remains a complicated and often daunting journey to start – together with Mash Media One Tribe look forward to effectively fast tracking the events industry to becoming ‘Net Positive’. It’s time to engage event attendees in certified climate impact now and not later. Global Biodiversity can’t wait until 2050.”

– Ric Porteus, CEO, One Tribe


About One Tribe: One Tribe is a climate action and API technology platform helping businesses and consumers make a positive environmental impact at scale. One Tribe enables businesses to meet their sustainability objectives and achieve Net Zero faster by reducing their carbon footprint, protecting trees and connecting with certified carbon offset projects worldwide. So far they have protected over 78 million trees to date. 

About Mash Media: Mash Media is the leading media and events company serving both the domestic and international event industry. The company has bought together and developed a sector wide portfolio of magazines, handbooks, events and exhibitions that allow event professionals to meet, do business, recruit, learn and make better business decisions.

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Eric currently works as an independent consultant at the intersection of nature and climate, focused on catalysing market and non-market solutions to drive the just transition.

He previously was Head of Product at Earthshot Labs, supporting nature conservation and restoration projects across the global south secure project finance. Prior to Earthshot Labs, Eric led nature-based carbon project development for Gorongosa National Park in Mozambique and founded the Carbon Cooperative, a global alliance of leading nature conservation and restoration practitioners exploring carbon finance. After serving in the Peace Corps in Mozambique out of university, he spent much of his 20s working in community-based conservation and ecosystem restoration efforts in Sub-Saharan Africa interspersed with two startup ventures as co-founder and CEO of a mental health tech startup and COO of a sustainable coffee company. Eric has a dual Masters in Environmental Engineering and Environmental Policy from Stanford University where he was a NSF Graduate Research Fellow and a BS in Environmental Engineering from Tufts University.

Alan is a risk management thought-leader, superconnector, and FinTech pioneer. His mission is to enable an Earth Positive economy which includes nature in global accounting systems.

Alan is Founder of Generation Blue, a venture studio dedicated to planetary game changers powered by exponential technologies. Previously, Alan established Natural Capital Markets at Lykke AG, pioneering blockchain based forestry and carbon backed tokens. Alan has over two decades of risk management experience advising global financial institutions, and was a founding member of the RiskMetrics Group, a JPMorgan spin-off. Alan is an investor and advisor to regenerative impact ventures, including TreeBuddy.Earth, Regenativ, and Vlinder Climate.

Lori Whitecalf made history when she became the first woman to be elected Chief of Sweetgrass First Nation in 2011. She served three terms of office from 2011-2017.  

Lori took a two-year hiatus from leadership to expand the family ranch and serve as the FSIN Senior Industry Liaison. She was re-elected on November 29. 2019 and again on November 30, 2021, as Chief of Sweetgrass. Chief Whitecalf practises a traditional lifestyle of hunting, fishing and gathering. She currently sits on the following boards: Saskatchewan Indian Institute of Technology, FSIN Lands and Resource Commission, Battle River Treaty 6 Health Centre and Battleford Agency Tribal Chiefs Executive Council, FSIN Women’s Commission.

Tina is the Chief Business Officer for MLTC Industrial Investments, the Economic Development arm of the Meadow Lake Tribal Council. She has a diverse background of experience. Having spent 15 years as a municipal Chief Operating Officer, 20 years involved in Saskatchewan’s Health Authority Board Keewatin Yatthe and 9 years with Northern Lights Board of Education. 


She continues as a Board Member with Beaver River Community Futures supporting small business development in her home region. Tina brings a wealth of experience in a variety of fields and many connections to the Indigenous communities of Northern Saskatchewan. In addition Tina holds a BA Advanced from the U of S, a Certificate in Local Government Authority from the U of R and is certified as a Professional Economic Developer for Saskatchewan and a certified Technician Aboriginal Economic Developer (TAED).

Tootoosis’ career spans 40+ years in HRM, political leadership, and Indigenous economic development, as a dedicated bridge builder and advocate for Indigenous causes.
As a key member of the Saskatoon Regional Economic Development Authority (SREDA) team since 2021, he develops strategies for the Truth and Reconciliation Commission final report and Call to Action #92.

He is a graduate of the First Nations University of Canada and a certified Professional Aboriginal Economic Developer. Spearheading various community initiatives while serving as a Chair of the SIEDN while directing ILDII and WIBF. Founder of MGT Consulting Tootoosis is based in Saskatoon, Treaty Six Territory.

Cy Standing (Wakanya Najin in Dakota) has a long and distinguished career including serving overseas as an Electronics Technician in the Royal Canadian Air Force, former Chief of Wahpeton Dakota Nation, former Vice Chief of the Federation of Saskatchewan Indigenous Nations (FSIN), past Executive Director of Community Development Branch of the Department of Northern Saskatchewan as well as an Order in Council appointment to the Federal Parole Board.  

Mr. Standing has served as a Director on many Profit and Non-Profit Corporate Boards, including serving as a Director for Affinity Credit Union with assets of over six billion dollars as well as IMI Brokerage and Wanuskewin and is currently a member of the One Tribe Indigenous Carbon Board.