Turning an entertainment audience into a conservation community.

To The Stars connected merchandise purchases and social campaigns with tree protection, helping its audience support six climate action projects.

See how we did it

To The Stars · Customer partnership

The brief

The entertainment company wanted to engage fans through an affordable environmental programme that fitted its identity.

One Tribe’s role

Web-store integration, environmental campaign support and impact tracking

01 / The customer & the challenge

A global audience, and a practical way to involve it.

Founded by Blink-182’s Tom DeLonge, To The Stars creates and distributes film, television, publishing and merchandise. The company wanted to use that reach to encourage positive environmental action.

The team needed a sustainability partner that could integrate into its store without disrupting the brand. The programme had to be affordable, easy for customers to join and capable of delivering measurable results.

02 / What One Tribe did

Connect the products people wanted with conservation they could support.

One Tribe integrated its technology into the web store, linking purchases with tree protection. The partnership also supported an environmental campaign across social channels to connect the company’s audience with the initiative.

How the programme worksExplore the four steps

To The Stars

01 / 04

Automated store integration

Programme illustration · Motion is off. Select any step to explore.

03 / The programme in practice

The campaign extended the relationship beyond the product.

Fans could support conservation while purchasing from a brand they already followed. Social activity gave the team a way to talk about the programme and its progress between purchases.

The combination of store integration and campaign support made environmental action a visible part of the customer experience.

04 / The results

175,000 trees protected across six projects.

trees protected: 175,000
land protected: 966 acres
climate action projects funded: 6

Historical programme totals. Forest conservation and stored carbon are not presented as reductions in the company’s own emissions.

The programme recorded 175,000 trees protected, 966 acres of land protected and funding for six climate action projects. The campaign account also reported customer engagement increasing by more than 15%.

Project activity supported five UN Sustainable Development Goals, connecting the company’s audience with environmental work beyond its products and entertainment.

Next case study / Million Dollar Baby Co.

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