Create an additional revenue opportunity with exhibitor stand measurement, reports and optional offsets. Then measure the event itself through a separate whole-event assessment.
Offer exhibitors stand measurement, a report they can use and optional carbon offsets. Build it into the exhibitor package or offer it as an additional service.
02 / Start with one exhibitor
One stand.
Every part accounted for.
Follow a 12 m² stand over two days, with four staff. This example uses new frame, wall, floor and graphic materials, with no reuse.
03 / The build · 01 of 14
The frame.
Start with the structure that holds the stand together. Its material and reuse are part of the assessment.
03 / The build · 02 of 14
The walls.
The walls have their own contribution, separate from the supporting frame and the graphics applied to them.
03 / The build · 03 of 14
Under your feet.
The floor covering is counted too. Here, the example stand uses carpet across its footprint.
03 / The build · 04 of 14
Every print.
The branding has a footprint of its own. Printed graphics are assessed by material, area and reuse.
03 / The fit-out · 05 of 14
A place to meet.
From the welcome counter to the meeting chairs, furniture is included in the stand assessment.
03 / Power · 06 of 14
Lights on.
Lighting electricity gets its own line in the report, even when its contribution is small.
03 / Power · 07 of 14
The screens, too.
The electricity used by the stand’s screens is shown separately from the lights.
03 / At the stand · 08 of 14
What goes home.
The materials visitors take away are part of the picture, alongside the stand they leave behind.
03 / At the stand · 09 of 14
A little hospitality.
Catering is included using the type of food and drink and the number of people catered for.
03 / The journeys · 10 of 14
Getting it there.
The journey to the venue matters too. Transporting the stand’s materials is a separate contribution.
03 / The journeys · 11 of 14
The drive in.
Staff commuting is included by travel mode. This example splits the four-person team between car and rail.
03 / The journeys · 12 of 14
The train journey.
Rail travel has its own contribution, so the report makes the team’s travel choices visible.
03 / The journeys · 13 of 14
Further afield.
Staff flights are included when supplied. This team travels locally, so this line is zero.
03 / After the event · 14 of 14
After the doors close.
The assessment also considers waste processing. What happens after the show is part of its footprint.
04 / The complete picture
Their space.
Their footprint.
Their report.
One itemised assessment. 3,200.4 kgCO₂e in this example, with a clear contribution for each part of the stand and its associated activity.
05 / Extend across the show
A service for them.
Extra value for you.
Bring participating exhibitors into the programme. Add stand reporting to your commercial offer, with a margin or revenue arrangement agreed with One Tribe.
06 / The second opportunity
Then measure
the event itself.
Whole-event measurement is a separate assessment, with its own scope. Give the organiser a wider event report alongside the individual exhibitor service.
ONE TRIBE / THE BUSINESS OF BETTER EVENTS
TR[1]BE / EXHIBITOR PROGRAMME
Stand reporting.
Built into your offer.
Measurement / Report / Optional offsets
YOUR BRAND. YOUR CLIENT RELATIONSHIP. ↗
A better offer for everyone
A new service for exhibitors. A new opportunity for you.
01Exhibitors
More to take home than leads.
Include stand measurement and reporting in your exhibitor package or offer it as an add-on. Agree the commercial arrangement with One Tribe and give exhibitors a report they can use, with optional offsets.
02Sponsors
A partnership with substance.
Build sustainability sponsorship opportunities around your programme, with a clear account of the activity being supported.
03Delegates
Make participation part of the day.
From travel collection at check-in to voting for a project, give delegates a way to take part in the event’s sustainability story.
From this show to the next
Stand reports. And the event report.
The exhibitor programme measures participating stands. A whole-event assessment looks at the event’s agreed scope, including activities beyond those stands. Offer the first as a service to exhibitors and use the second for your own reporting.
Explore a project contribution programme that fits your event. Keep carbon-credit activity and conservation funding clearly identified, with the relevant project information available to share.