![TR[1]BE, One Tribe](/_next/image?url=%2Fbrand%2Ftr1be-black.png&w=384&q=75&dpl=dpl_25sqetWemwYuMiJo6gPWRY4DSNER){kind=small}
Koi Footwear
Vegan footwear · UK
Launching Koi’s Planet Protectors collection in seven days.
Koi Footwear worked with One Tribe to turn a selected product range into a rainforest-protection campaign, with 229 promoted products sold in its first week.
See how we did it
A vegan footwear brand wanted an environmental campaign that felt as expressive as its products.
Campaign messaging, product incentives and real-time impact tools
The campaign needed to feel unmistakably Koi.
Koi Footwear is known for alternative designs and uses vegan leathers across its footwear and accessories. Its team wanted to increase online sales while giving customers a positive environmental action to take when they shopped.
The brief called for something creative and visible across the store and social media. It had to explain the impact in a way that fitted Koi’s personality, while giving the team measurable results to share.
“We created our first climate action campaign with One Tribe in less than a week.”
Build a collection people could shop and a contribution they could see.
Koi selected products for its Planet Protectors range. One Tribe helped with climate messaging, campaign strategy and visual direction, supporting a coordinated launch across online shopping and social channels.
Koi FootwearA dedicated climate-action collection
Programme illustration · Motion is off. Select any step to explore.
Customers saw the offer in the campaign and at the point of purchase.
The social creative introduced the Planet Protectors range and made the rainforest contribution part of the product story. The impact page then gave the campaign a place to collect its results.
The wider store programme went on to protect five trees per item sold. That ongoing model was distinct from the larger contribution attached to targeted products during the launch.
A complete campaign in a week, and sales in the first week.
- to create and launch
- 7 days
- promoted products sold in one week
- 229
- Instagram likes in 24 hours
- 600+
Launch campaign results. The launch contribution and the subsequent five-tree store programme were different offers.
Koi and One Tribe created and launched the multi-channel campaign in seven days. The promoted range sold 229 products in one week, while the campaign received more than 600 Instagram likes in 24 hours.
The work gave the team a repeatable way to connect products, conservation and customer communications, supported by a tree counter and impact page.
Turning an entertainment audience into a conservation community.
Put One Tribe to work for your business.
Tell us what you need to measure, communicate or improve. We’ll help you build a programme around it.
Talk to the team