Making the carbon impact of print waste easier to understand.

HP Graphic Arts serves creative and printing businesses through its digital printing portfolio. The team wanted to make the environmental implications of print-on-demand services easier to demonstrate.

The brief called for baseline calculations around print waste, real-time software outputs and visuals that would make those figures understandable. The tool needed to work on the website, at conferences, in education and in international sales meetings.

One Tribe built and integrated a calculator into the HP Graphic Arts website. Users could adjust the volume of print packaging used per year and see the associated waste-reduction information expressed as environmental equivalents.

The calculator let an audience change an input and see the result. One Tribe also created presentation materials, a tree counter and a personalised impact page to support the wider communication programme.

A campaign to protect trees with new HP Graphic Arts customers added a participation element alongside the data tools. An offset procurement pilot was also underway at the time of the account.

The partnership delivered a custom calculator, environmental data and visual materials that HP’s teams could use with customers and business leaders.

Its outcome was an interactive way to explain complex information at a global scale. The case does not state a verified total of emissions saved by customers using the tool.