Helping a clothing brand grow through tree protection.

Goose Studios connected product purchases and newsletter sign-ups to rainforest protection, giving customers a concrete way to take part in the brand’s environmental work.

See how we did it

Goose Studios · Customer partnership

The brief

The clothing brand wanted to grow sales and its email audience while staying true to its environmental values.

One Tribe’s role

Shopify integration, newsletter incentives and customer impact messaging

01 / The customer & the challenge

Give customers a reason to join, as well as a reason to buy.

Goose Studios makes clothing using consciously sourced cotton and uses its customer communications to explain the impact of fashion. The founders wanted to increase online conversions and build long-term loyalty without losing that purpose.

They needed a partner that could connect the store to a measurable conservation initiative. Customers needed to understand what a purchase supported, and the team wanted a practical way to bring more people into its newsletter audience.

02 / What One Tribe did

One integration connected shopping, email and conservation.

One Tribe connected to the Shopify store so product sales could support tree protection automatically. The same idea became a newsletter sign-up incentive, with a public impact page showing the wider programme.

How the programme worksExplore the four steps

Goose Studios

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Store integration

Programme illustration · Motion is off. Select any step to explore.

03 / The programme in practice

The environmental message continued after checkout.

Product and social badges showed shoppers how their purchase could contribute. A post-purchase email then brought that contribution back into the customer relationship.

Newsletter subscribers gave Goose Studios a longer-term opportunity to explain its values and products. At the time of this account, the programme had been running for more than 18 months.

04 / The results

A larger audience and more than 70,000 trees protected.

trees protected: 70,000+
newsletter sign-ups: +32%
conversion rate on promoted products: +42%

Historical campaign results. The promoted-product conversion figure describes those products, rather than the whole store.

The campaign results recorded more than 70,000 trees protected, a 32% increase in newsletter sign-ups and a 42% rise in conversion rates on promoted products.

The combination mattered: conservation was present in the invitation to subscribe, the purchase decision and the follow-up. It gave the team a consistent message throughout the customer journey.

Next case study / Koi Footwear

Launching Koi’s Planet Protectors collection in seven days.

Put One Tribe to work for your business.

Tell us what you need to measure, communicate or improve. We’ll help you build a programme around it.

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