One million trees protected. A lower cost to win new customers.

Claro Money helps people build a financial plan, with a focus on financial coaching, green investing and sustainable finance. The team wanted to attract more Gen Z customers and diversify its audience.

Reaching them meant competing for attention across busy social platforms. The campaign needed a clear reason to share an email address and try the app, while connecting with the audience’s interest in environmental action.

One Tribe and Claro Money created the Million Tree Challenge. A large, shared target gave the campaign a clear story, while the action required from each person remained simple: sign up to the campaign.

A sign-up provided access to the app and supported tree protection. The tree counter made that individual action part of a larger milestone, giving Claro Money material for follow-up communications as well as its initial advertising.

The team used campaign updates and supporting marketing assets across Instagram, Facebook and Twitter. The programme reached environmentally conscious customers beyond its original Gen Z target.

The campaign protected one million trees and recorded a 33.7% reduction in cost per acquisition. Post engagement increased by 159%, with five times more social post saves.

Claro Money also reported an increase of more than 30% in app sign-ups. Its marketing team described the One Tribe campaign as its best-performing campaign at the time.