One Tribe Attends Sustainable Brands Summit in Minneapolis (2023)

Sustainable Brands culture change summit Minneapolis May 2023
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Krista Greenaway

The Sustainable Brands ‘Brand-Led Culture Change Summit’ is set to take place in Minneapolis this May 2023. One Tribe CEO and founder, Ric Porteus, will be attending the highly anticipated event alongside Hewlett Packard to discuss the launch of ‘net positive’ printing. A new initiative that aims to revolutionise the print and packaging industry while driving positive change for the environment.

What is the Sustainable Brands Summit?

The Sustainable Brands Brand-Led Culture Change Summit stands as a prominent platform that brings together industry leaders, innovators, and change-makers from various sectors. 

The event focuses on exploring and promoting sustainable practices while emphasising cultural and behavioural shifts within an ever-growing growing society. By consolidating professionals and thought leaders, the summit aims to empower individuals and organisations to integrate sustainability into their everyday business models, enabling them to become the drivers of transformative change.

How Will SB Influence Businesses’ Approach to Sustainability?

The relevance of the Sustainable Brands Culture Change Summit cannot be overstated in the face of today’s global sustainability challenges. This event plays a vital role in raising awareness and forming collaboration between sustainability advocates, industry leaders, and changemakers.

By hosting an open space to share knowledge and open up discussion about some of the world’s most pressing socio-environmental matters, the summit serves as a catalyst for implementing innovative solutions that address environmental and social concerns. It places a strong emphasis on adopting sustainability-driven values into the everyday structure of business operations and brand personality, ultimately re-defining the role of businesses in shaping a more sustainable future.

sustainable brands brand led culture change summit 2023

Creating Positive Change

The Sustainable Brands ‘Brand-Led Culture Change’ Summit is instrumental in creating positive change across organisations and the broader community. The event offers a diverse range of engaging sessions, including interactive workshops, panel discussions, and inspiring keynote speeches.

Through these platforms, attendees will gain invaluable insights into strategies, best practices, and real-life case studies that demonstrate the successful integration of sustainability into various aspects of business operations. By sharing experiences and knowledge, participants leave the event equipped with practical tools and a renewed inspiration to initiate positive change within their respective organisations.

For us being a B Corp means working together to build a community of businesses that operate for a greater good. We want to support businesses in taking meaningful climate action and work together to protect the planet and reduce carbon emission linked to business operations.

One Tribe and Hewlett Packard: Launching Net Positive Printing

In preparation for this year’s event, One Tribe has joined forces with Hewlett Packard (HP) to embark on a groundbreaking new venture: the launch of net positive printing.

This partnership represents a significant milestone in reducing the environmental impact of print and packaging technologies. Net positive printing goes beyond conventional approaches to sustainability by seeking to restore and regenerate natural resources affected by printing activities, instead of simply minimising negative impacts.

Through this pioneering initiative, One Tribe and HP are devoted to developing print and packaging technologies that make a positive contribution to the environment. Net positive printing ensures that every page printed has a net positive impact through a mixture of high-grade nature-based solutions including reforestation efforts, biodiversity conservation and IFM carbon offset programs. By pooling their resources, expertise, and shared passion for sustainability, One Tribe and HP aim to revolutionise the print and packaging industry while inspiring other companies to embrace similar principles.


The Sustainable Brands Brand-Led Culture Change Summit serves as an exceptional platform that brings together visionaries, industry leaders, and sustainability enthusiasts to drive positive change. By emphasising the integration of sustainability into brand values and cultural transformation, this summit plays a pivotal role in redefining the responsibilities of businesses in shaping a sustainable future.

One Tribe’s collaboration with Hewlett Packard in launching net positive printing demonstrates their shared commitment to pushing boundaries and revolutionising industries for the betterment of the planet. Through collaborative efforts and events like the summit, we can build a path towards a more sustainable and prosperous future.

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Eric currently works as an independent consultant at the intersection of nature and climate, focused on catalysing market and non-market solutions to drive the just transition.

He previously was Head of Product at Earthshot Labs, supporting nature conservation and restoration projects across the global south secure project finance. Prior to Earthshot Labs, Eric led nature-based carbon project development for Gorongosa National Park in Mozambique and founded the Carbon Cooperative, a global alliance of leading nature conservation and restoration practitioners exploring carbon finance. After serving in the Peace Corps in Mozambique out of university, he spent much of his 20s working in community-based conservation and ecosystem restoration efforts in Sub-Saharan Africa interspersed with two startup ventures as co-founder and CEO of a mental health tech startup and COO of a sustainable coffee company. Eric has a dual Masters in Environmental Engineering and Environmental Policy from Stanford University where he was a NSF Graduate Research Fellow and a BS in Environmental Engineering from Tufts University.

Alan is a risk management thought-leader, superconnector, and FinTech pioneer. His mission is to enable an Earth Positive economy which includes nature in global accounting systems.

Alan is Founder of Generation Blue, a venture studio dedicated to planetary game changers powered by exponential technologies. Previously, Alan established Natural Capital Markets at Lykke AG, pioneering blockchain based forestry and carbon backed tokens. Alan has over two decades of risk management experience advising global financial institutions, and was a founding member of the RiskMetrics Group, a JPMorgan spin-off. Alan is an investor and advisor to regenerative impact ventures, including TreeBuddy.Earth, Regenativ, and Vlinder Climate.

Lori Whitecalf made history when she became the first woman to be elected Chief of Sweetgrass First Nation in 2011. She served three terms of office from 2011-2017.  

Lori took a two-year hiatus from leadership to expand the family ranch and serve as the FSIN Senior Industry Liaison. She was re-elected on November 29. 2019 and again on November 30, 2021, as Chief of Sweetgrass. Chief Whitecalf practises a traditional lifestyle of hunting, fishing and gathering. She currently sits on the following boards: Saskatchewan Indian Institute of Technology, FSIN Lands and Resource Commission, Battle River Treaty 6 Health Centre and Battleford Agency Tribal Chiefs Executive Council, FSIN Women’s Commission.

Tina is the Chief Business Officer for MLTC Industrial Investments, the Economic Development arm of the Meadow Lake Tribal Council. She has a diverse background of experience. Having spent 15 years as a municipal Chief Operating Officer, 20 years involved in Saskatchewan’s Health Authority Board Keewatin Yatthe and 9 years with Northern Lights Board of Education. 


She continues as a Board Member with Beaver River Community Futures supporting small business development in her home region. Tina brings a wealth of experience in a variety of fields and many connections to the Indigenous communities of Northern Saskatchewan. In addition Tina holds a BA Advanced from the U of S, a Certificate in Local Government Authority from the U of R and is certified as a Professional Economic Developer for Saskatchewan and a certified Technician Aboriginal Economic Developer (TAED).

Tootoosis’ career spans 40+ years in HRM, political leadership, and Indigenous economic development, as a dedicated bridge builder and advocate for Indigenous causes.
As a key member of the Saskatoon Regional Economic Development Authority (SREDA) team since 2021, he develops strategies for the Truth and Reconciliation Commission final report and Call to Action #92.

He is a graduate of the First Nations University of Canada and a certified Professional Aboriginal Economic Developer. Spearheading various community initiatives while serving as a Chair of the SIEDN while directing ILDII and WIBF. Founder of MGT Consulting Tootoosis is based in Saskatoon, Treaty Six Territory.

Cy Standing (Wakanya Najin in Dakota) has a long and distinguished career including serving overseas as an Electronics Technician in the Royal Canadian Air Force, former Chief of Wahpeton Dakota Nation, former Vice Chief of the Federation of Saskatchewan Indigenous Nations (FSIN), past Executive Director of Community Development Branch of the Department of Northern Saskatchewan as well as an Order in Council appointment to the Federal Parole Board.  

Mr. Standing has served as a Director on many Profit and Non-Profit Corporate Boards, including serving as a Director for Affinity Credit Union with assets of over six billion dollars as well as IMI Brokerage and Wanuskewin and is currently a member of the One Tribe Indigenous Carbon Board.