Using carbon measurement tools to highlight carbon reduction impact globally


Custom built carbon calculator


to support sales


underway to offset procurement

About HP

HP is a multinational technology company that has developed a variety of hardware components and software for businesses and consumers over the years. HP’s Graphic Arts portfolio serves the diverse needs of the creative

and printing communities with dependable solutions, partners, expert products, and an expansive selection of media resources. The portfolio was designed to deliver profitable growth for customers, backed by HP’s leadership, commitment to customer success and sense of global responsibility.

Their efforts in climate action, human rights, and digital equity are unmatched by their competitors. A new era of carbon disclosure meant that the company needed to specify the environmental impact of HP’s services and offerings to limit the printing industry’s carbon footprint. The team at HP were eager to work with an experienced carbon partner to help showcase the carbon-saving benefits of HP Graphic Arts print-on-demand services.

HP Graphic Arts reinventing creativity web page



Company size



Print & manufacturing


Carbon offsets

The Challenge

Auditing carbon principles

HP wanted a partner to support the visualisation and provide baseline calculations on print waste materials, as well as software solutions to relay real-time calculations and statistics on carbon data. 

HP needed to showcase these statistics to their audience and demonstrate how carbon reduction in print can be calculated. 

HP also needed a calculator tool to use in global conferences and sales meetings for their international team, for their website and within education.


The partnership is critical to drive awareness and make the sustainability benefits of HP digital print more tangible. There is a focus on three strategic areas; trees, global warming reduction when printing and avoiding print waste.

Jose ‘Pepe’ Gorbea

HP Graphics | Global Head of Brands, Agencies and Sustainability Innovation

The Solution

Custom-built calculator software

To assist HP in auditing their carbon output, One Tribe custom-built and integrated a carbon calculator tool on the HP Graphic Arts website. The carbon calculator tool provided waste reduction figures based on an adjustable unit of print packaging used per year, converted into climate-saving statistics in the form of measurable equivalents. Including car emissions removed, trees protected, and acres of land saved. Alongside this, One Tribe created marketing materials that tracked HP’s impact and data to be displayed visually within internal presentations and documents. 

One Tribe also integrated a live tree counter tool on HP’s website and a personalised brand impact page showcasing their carbon reduction statistics related to print waste volume. Using the One Tribe tree counter tool allowed HP to convert complex carbon data into easily digestible units of measurement for their consumers and creative audience to understand. The Tree Counter proved to be a fantastic tool that formed the link between how tree protection and carbon offsetting are related. Tree protection as a nature-based solution that efficiently reduces carbon footprint meant HP could demonstrate a commitment to the environment while actively lowering the carbon footprint.

To make this carbon data relatively straightforward to a large audience, One Tribe created a live carbon calculator and a statics platform to showcase their CO2-saving service available for public use on the HP Graphic Arts website.

One Tribe X HP graphic arts custom built carbon calculator showing print waste emissions

The Results

Showcasing environmental impact on a global scale

Carbon footprint measurements and data were provided to the HP team, enabling them to showcase their carbon reduction benefits to prospective customers and business leaders alike. Helping to attract new business and report on socio-environmental and governance impact. The team deployed a simple and visually impactful calculator onto their website to help quantify HP’s impact data. 

Hp graphic arts climate impact page

HP and One Tribe also launched an ESG campaign to protect trees with every new customer for HP Graphic Arts. By utilising these tools, HP was able to make their impact data not only visually engaging but interactive too. The unique carbon tools were able to quantify complex data for a global audience, while also allowing them to actively commit to helping the planet alongside HP.

Find the right solution for your business and join the tribe

Eric currently works as an independent consultant at the intersection of nature and climate, focused on catalysing market and non-market solutions to drive the just transition.

He previously was Head of Product at Earthshot Labs, supporting nature conservation and restoration projects across the global south secure project finance. Prior to Earthshot Labs, Eric led nature-based carbon project development for Gorongosa National Park in Mozambique and founded the Carbon Cooperative, a global alliance of leading nature conservation and restoration practitioners exploring carbon finance. After serving in the Peace Corps in Mozambique out of university, he spent much of his 20s working in community-based conservation and ecosystem restoration efforts in Sub-Saharan Africa interspersed with two startup ventures as co-founder and CEO of a mental health tech startup and COO of a sustainable coffee company. Eric has a dual Masters in Environmental Engineering and Environmental Policy from Stanford University where he was a NSF Graduate Research Fellow and a BS in Environmental Engineering from Tufts University.

Alan is a risk management thought-leader, superconnector, and FinTech pioneer. His mission is to enable an Earth Positive economy which includes nature in global accounting systems.

Alan is Founder of Generation Blue, a venture studio dedicated to planetary game changers powered by exponential technologies. Previously, Alan established Natural Capital Markets at Lykke AG, pioneering blockchain based forestry and carbon backed tokens. Alan has over two decades of risk management experience advising global financial institutions, and was a founding member of the RiskMetrics Group, a JPMorgan spin-off. Alan is an investor and advisor to regenerative impact ventures, including TreeBuddy.Earth, Regenativ, and Vlinder Climate.

Lori Whitecalf made history when she became the first woman to be elected Chief of Sweetgrass First Nation in 2011. She served three terms of office from 2011-2017.  

Lori took a two-year hiatus from leadership to expand the family ranch and serve as the FSIN Senior Industry Liaison. She was re-elected on November 29. 2019 and again on November 30, 2021, as Chief of Sweetgrass. Chief Whitecalf practises a traditional lifestyle of hunting, fishing and gathering. She currently sits on the following boards: Saskatchewan Indian Institute of Technology, FSIN Lands and Resource Commission, Battle River Treaty 6 Health Centre and Battleford Agency Tribal Chiefs Executive Council, FSIN Women’s Commission.

Tina is the Chief Business Officer for MLTC Industrial Investments, the Economic Development arm of the Meadow Lake Tribal Council. She has a diverse background of experience. Having spent 15 years as a municipal Chief Operating Officer, 20 years involved in Saskatchewan’s Health Authority Board Keewatin Yatthe and 9 years with Northern Lights Board of Education. 


She continues as a Board Member with Beaver River Community Futures supporting small business development in her home region. Tina brings a wealth of experience in a variety of fields and many connections to the Indigenous communities of Northern Saskatchewan. In addition Tina holds a BA Advanced from the U of S, a Certificate in Local Government Authority from the U of R and is certified as a Professional Economic Developer for Saskatchewan and a certified Technician Aboriginal Economic Developer (TAED).

Tootoosis’ career spans 40+ years in HRM, political leadership, and Indigenous economic development, as a dedicated bridge builder and advocate for Indigenous causes.
As a key member of the Saskatoon Regional Economic Development Authority (SREDA) team since 2021, he develops strategies for the Truth and Reconciliation Commission final report and Call to Action #92.

He is a graduate of the First Nations University of Canada and a certified Professional Aboriginal Economic Developer. Spearheading various community initiatives while serving as a Chair of the SIEDN while directing ILDII and WIBF. Founder of MGT Consulting Tootoosis is based in Saskatoon, Treaty Six Territory.

Cy Standing (Wakanya Najin in Dakota) has a long and distinguished career including serving overseas as an Electronics Technician in the Royal Canadian Air Force, former Chief of Wahpeton Dakota Nation, former Vice Chief of the Federation of Saskatchewan Indigenous Nations (FSIN), past Executive Director of Community Development Branch of the Department of Northern Saskatchewan as well as an Order in Council appointment to the Federal Parole Board.  

Mr. Standing has served as a Director on many Profit and Non-Profit Corporate Boards, including serving as a Director for Affinity Credit Union with assets of over six billion dollars as well as IMI Brokerage and Wanuskewin and is currently a member of the One Tribe Indigenous Carbon Board.