Protect biodiverse Atlantic Forest in Brazil’s Serra Bonita Mountain Range


Expand Protection for the Serra Bonita Mountains

Our conservation partners Instituto Uiraçu, have been working to conserve the natural integrity of the Serra Bonita Mountain Range through the creation of the 8,468- acre Serra Bonita Reserve Complex (SBRC). And now, as pressures continue to disrupt the natural land, our two organizations are teaming up again to expand the reserve by 750 acres of montane forest, hills and valleys, further bolstering protection to the region. If this land is not secured immediately, it is likely to be sold for continued agricultural development.

Despite it’s critical importance to Brazil’s biodiversity, years of logging and agricultural expansion have degraded the forest of the Serra Bonita mountains significantly. The remaining habitat still faces grave danger from deforestation for further land conversion, and primate and bird species are also frequently poached for the pet trade threatening them with extinction.


Serra Bonita




Banded Cotinga (CR), Buff-headed Capuchin (CR), Natterer’s Longwing (CR), Buff-throated Purpletuft (EN), Golden-headed Lion Tamarin (EN)

(CR)=Critically Endangered; (EN)=Endangered

Acres Conserved by:



Instituto Uiraçu / Rainforest Trust

Project Carbon Storage:

99,467 mT*

*(metric tonnes of CO2 equivalents)

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Join Our Solution

Working with us will help us take critical steps to safeguard this habitat and bring about an end to the long history of habitat and species destruction in the region. This will allow Instituto Uiraçu to continue their work with local landowners and mentor them in the importance of conservation to the forest, setting a precedent for environmental awareness in the region

Safeguard Endemic Species

Brazil’s Serra Bonita Mountain Range, nestled within the country’s threatened Atlantic Forest, is home to a wide range of unique species. Seventy endemic bird species reside within these mountains––like the Banded Cotinga, Buff-throated Purpletuft, Rufous-brown Solitaire and Bahia Tyrannulet–– making it an internationally recognized Important Bird Area (an area identified using an internationally agreed set of criteria as being globally important for the conservation of bird populations). Primate species like Buff-headed Capuchins, Golden-headed Lion Tamarins, Black-handed Titis and Wied’s Marmosets also rely on these slopes.

Project overview

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The protection of this project helps participate in several of the United Nations Sustainability Goals

The protection of this project helps participate in several of the United Nations Sustainability Goals

Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss.

Conserve and sustainably use the oceans, seas and marine resources for sustainable development.

The protection of this project helps participate in several of the United Nations Sustainability Goals

Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss.

Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss.




One Tribe enables businesses to be more sustainable by funding rinforest protection projects that store carbon from being released into the atmosphere. By enabling customers to protect rainforest when they shop online we also empowers consumers to drive positive change

Eric currently works as an independent consultant at the intersection of nature and climate, focused on catalysing market and non-market solutions to drive the just transition.

He previously was Head of Product at Earthshot Labs, supporting nature conservation and restoration projects across the global south secure project finance. Prior to Earthshot Labs, Eric led nature-based carbon project development for Gorongosa National Park in Mozambique and founded the Carbon Cooperative, a global alliance of leading nature conservation and restoration practitioners exploring carbon finance. After serving in the Peace Corps in Mozambique out of university, he spent much of his 20s working in community-based conservation and ecosystem restoration efforts in Sub-Saharan Africa interspersed with two startup ventures as co-founder and CEO of a mental health tech startup and COO of a sustainable coffee company. Eric has a dual Masters in Environmental Engineering and Environmental Policy from Stanford University where he was a NSF Graduate Research Fellow and a BS in Environmental Engineering from Tufts University.

Alan is a risk management thought-leader, superconnector, and FinTech pioneer. His mission is to enable an Earth Positive economy which includes nature in global accounting systems.

Alan is Founder of Generation Blue, a venture studio dedicated to planetary game changers powered by exponential technologies. Previously, Alan established Natural Capital Markets at Lykke AG, pioneering blockchain based forestry and carbon backed tokens. Alan has over two decades of risk management experience advising global financial institutions, and was a founding member of the RiskMetrics Group, a JPMorgan spin-off. Alan is an investor and advisor to regenerative impact ventures, including TreeBuddy.Earth, Regenativ, and Vlinder Climate.

Lori Whitecalf made history when she became the first woman to be elected Chief of Sweetgrass First Nation in 2011. She served three terms of office from 2011-2017.  

Lori took a two-year hiatus from leadership to expand the family ranch and serve as the FSIN Senior Industry Liaison. She was re-elected on November 29. 2019 and again on November 30, 2021, as Chief of Sweetgrass. Chief Whitecalf practises a traditional lifestyle of hunting, fishing and gathering. She currently sits on the following boards: Saskatchewan Indian Institute of Technology, FSIN Lands and Resource Commission, Battle River Treaty 6 Health Centre and Battleford Agency Tribal Chiefs Executive Council, FSIN Women’s Commission.

Tina is the Chief Business Officer for MLTC Industrial Investments, the Economic Development arm of the Meadow Lake Tribal Council. She has a diverse background of experience. Having spent 15 years as a municipal Chief Operating Officer, 20 years involved in Saskatchewan’s Health Authority Board Keewatin Yatthe and 9 years with Northern Lights Board of Education. 


She continues as a Board Member with Beaver River Community Futures supporting small business development in her home region. Tina brings a wealth of experience in a variety of fields and many connections to the Indigenous communities of Northern Saskatchewan. In addition Tina holds a BA Advanced from the U of S, a Certificate in Local Government Authority from the U of R and is certified as a Professional Economic Developer for Saskatchewan and a certified Technician Aboriginal Economic Developer (TAED).

Tootoosis’ career spans 40+ years in HRM, political leadership, and Indigenous economic development, as a dedicated bridge builder and advocate for Indigenous causes.
As a key member of the Saskatoon Regional Economic Development Authority (SREDA) team since 2021, he develops strategies for the Truth and Reconciliation Commission final report and Call to Action #92.

He is a graduate of the First Nations University of Canada and a certified Professional Aboriginal Economic Developer. Spearheading various community initiatives while serving as a Chair of the SIEDN while directing ILDII and WIBF. Founder of MGT Consulting Tootoosis is based in Saskatoon, Treaty Six Territory.

Cy Standing (Wakanya Najin in Dakota) has a long and distinguished career including serving overseas as an Electronics Technician in the Royal Canadian Air Force, former Chief of Wahpeton Dakota Nation, former Vice Chief of the Federation of Saskatchewan Indigenous Nations (FSIN), past Executive Director of Community Development Branch of the Department of Northern Saskatchewan as well as an Order in Council appointment to the Federal Parole Board.  

Mr. Standing has served as a Director on many Profit and Non-Profit Corporate Boards, including serving as a Director for Affinity Credit Union with assets of over six billion dollars as well as IMI Brokerage and Wanuskewin and is currently a member of the One Tribe Indigenous Carbon Board.