Creating a climate action range to increase online sales and lower carbon footprint


promoted products sold in 1 week


campaign launched in 7 days


cubic metres of CO2 protected per product sold

About Koi Footwear

Koi Footwear is an environmentally conscious, cruelty-free footwear and accessories brand that uses 100% vegan leathers throughout their designs. The quirky ‘push the boundaries’ brand is known for its alternative, contemporary, and vibrant designs that are always the first to stand out amongst the crowd.

Working with One Tribe, Koi Footwear was able to launch a successful climate action campaign that increased product sales in just seven days.

Koi footwear planet protectors shoe tree social campaign


United Kingdom

Company size





Reduce carbon footprint

The Challenge

Increase online sales and conversions

The eCommerce brand’s goal with One Tribe was to effectively increase conversion rates and sales online by using a range of climate action incentives that remained true to the brand’s values and helped them lower their carbon footprint.

Koi Footwear had the objective to allow customers to have a positive impact when shopping online while also using on-site promotion tools alongside a sustainability campaign to increase product sales. It was important for Koi Footwear to showcase its commitment to the environment in multiple ways that would actively demonstrate its impact on the environment and lower its carbon footprint in a fun and creative way. 


We created our first climate action campaign with One Tribe in less than a week. They were super helpful with messaging, campaign strategy and the look and feel of our campaign. Now our customers can save rainforest by buying from our Planet Protectors range, and our customers love it!

Plyska Genova PR & Marketing Manager

Koi Footwear

The Solution

Creating an engaging social media campaign to boost awareness

Koi chose a specific range of products from their online shop to cumulate a ‘climate action’ collection named the Planet Protectors range that would incentivise customers to buy more sustainable products. To launch the collection, One Tribe provided climate-specific messaging for Koi to create a vibrant and animated collection of social media posts and stories to showcase their campaign week by week.

Each targeted product sold would protect 60 square metres of rainforest, totalling around 15 trees. This quantifiable metric was measured via a personalised Climate Impact Page created by One Tribe. The page featured real-time data. which tracked the number of trees protected and other public impact statistics including, acres saved, CO2 stored and emissions removed. Aligning Koi Footwear with several United Nations Sustainability Goals.

One Tribe also provided a smaller ‘real-time’ climate impact Tree Counter that tracks the number of trees protected every time a consumer purchase is made.

protecting the planet while looking cool as f koi footwear sustainability campaign
koi footwear one tribe planet protectors social campaign

The Results

Boosting sales and engagement on social media

Saving trees with every item sold and showcasing real-time climate action incentives helped Koi Footwear to connect with its sustainably conscious audience by using interactive sustainability tools. The brand has also been able to drive more revenue with improved conversion rates, reduced acquisition costs and improved customer satisfaction.

Five trees are now protected for every item sold on the Koi Footwear website, helping the brand to reduce its overall carbon footprint, supported by One Tribe’s eCommerce solution. By creating a successful customer engagement campaign, the team at Koi Footwear saw their online sales and conversion rates skyrocket dramatically.

Koi footwear climate action page showing trees protected with one tribe
koi footwear tree counter showing number of trees protected
one tribe x koi footwear social campaign with comments

Find the right eCommerce solution for your business and join One Tribe today

Eric currently works as an independent consultant at the intersection of nature and climate, focused on catalysing market and non-market solutions to drive the just transition.

He previously was Head of Product at Earthshot Labs, supporting nature conservation and restoration projects across the global south secure project finance. Prior to Earthshot Labs, Eric led nature-based carbon project development for Gorongosa National Park in Mozambique and founded the Carbon Cooperative, a global alliance of leading nature conservation and restoration practitioners exploring carbon finance. After serving in the Peace Corps in Mozambique out of university, he spent much of his 20s working in community-based conservation and ecosystem restoration efforts in Sub-Saharan Africa interspersed with two startup ventures as co-founder and CEO of a mental health tech startup and COO of a sustainable coffee company. Eric has a dual Masters in Environmental Engineering and Environmental Policy from Stanford University where he was a NSF Graduate Research Fellow and a BS in Environmental Engineering from Tufts University.

Alan is a risk management thought-leader, superconnector, and FinTech pioneer. His mission is to enable an Earth Positive economy which includes nature in global accounting systems.

Alan is Founder of Generation Blue, a venture studio dedicated to planetary game changers powered by exponential technologies. Previously, Alan established Natural Capital Markets at Lykke AG, pioneering blockchain based forestry and carbon backed tokens. Alan has over two decades of risk management experience advising global financial institutions, and was a founding member of the RiskMetrics Group, a JPMorgan spin-off. Alan is an investor and advisor to regenerative impact ventures, including TreeBuddy.Earth, Regenativ, and Vlinder Climate.

Lori Whitecalf made history when she became the first woman to be elected Chief of Sweetgrass First Nation in 2011. She served three terms of office from 2011-2017.  

Lori took a two-year hiatus from leadership to expand the family ranch and serve as the FSIN Senior Industry Liaison. She was re-elected on November 29. 2019 and again on November 30, 2021, as Chief of Sweetgrass. Chief Whitecalf practises a traditional lifestyle of hunting, fishing and gathering. She currently sits on the following boards: Saskatchewan Indian Institute of Technology, FSIN Lands and Resource Commission, Battle River Treaty 6 Health Centre and Battleford Agency Tribal Chiefs Executive Council, FSIN Women’s Commission.

Tina is the Chief Business Officer for MLTC Industrial Investments, the Economic Development arm of the Meadow Lake Tribal Council. She has a diverse background of experience. Having spent 15 years as a municipal Chief Operating Officer, 20 years involved in Saskatchewan’s Health Authority Board Keewatin Yatthe and 9 years with Northern Lights Board of Education. 


She continues as a Board Member with Beaver River Community Futures supporting small business development in her home region. Tina brings a wealth of experience in a variety of fields and many connections to the Indigenous communities of Northern Saskatchewan. In addition Tina holds a BA Advanced from the U of S, a Certificate in Local Government Authority from the U of R and is certified as a Professional Economic Developer for Saskatchewan and a certified Technician Aboriginal Economic Developer (TAED).

Tootoosis’ career spans 40+ years in HRM, political leadership, and Indigenous economic development, as a dedicated bridge builder and advocate for Indigenous causes.
As a key member of the Saskatoon Regional Economic Development Authority (SREDA) team since 2021, he develops strategies for the Truth and Reconciliation Commission final report and Call to Action #92.

He is a graduate of the First Nations University of Canada and a certified Professional Aboriginal Economic Developer. Spearheading various community initiatives while serving as a Chair of the SIEDN while directing ILDII and WIBF. Founder of MGT Consulting Tootoosis is based in Saskatoon, Treaty Six Territory.

Cy Standing (Wakanya Najin in Dakota) has a long and distinguished career including serving overseas as an Electronics Technician in the Royal Canadian Air Force, former Chief of Wahpeton Dakota Nation, former Vice Chief of the Federation of Saskatchewan Indigenous Nations (FSIN), past Executive Director of Community Development Branch of the Department of Northern Saskatchewan as well as an Order in Council appointment to the Federal Parole Board.  

Mr. Standing has served as a Director on many Profit and Non-Profit Corporate Boards, including serving as a Director for Affinity Credit Union with assets of over six billion dollars as well as IMI Brokerage and Wanuskewin and is currently a member of the One Tribe Indigenous Carbon Board.