Using climate action incentives to increase online conversions and newsletter sign-ups


Trees protected to date


Increase to newsletter sign ups


Increase in conversion rate

About Goose Studios

Goose Studios is a sustainable clothing brand that makes garments for both men and women using consciously sourced cotton. The Goose Studios brand challenges the norm in the fashion industry, aiming to educate customers during their journey to purchase. It highlights the impact on the planet of every purchase made or bought, striving for the smallest impact possible with every product they create.

The eCommerce brand’s goal with One Tribe was to effectively increase conversion rates and sales online by using a range of climate action incentives that are true to the brand’s values.

Goose studio co-founders Sam and Rich


United Kingdom

Company size



Fashion Apparel



The Challenge

Attract new customers

As an already environmentally conscious brand, the founders at Goose Studios wanted to improve the brand’s ESG credentials further and increase conversions online using meaningful climate action incentives. Affordable, fast fashion is one of the world’s most polluting industries, and the team at Goose Studios wanted consumers to realise their impact on the environment with every purchase.

Goose Studios were looking for a climate action partner to connect their eCommerce store to an impact initiative. It was important for Goose Studios to build long-term customer loyalty using an effective climate action tool that would deliver quantifiable statistics on the environmental impact and how customers positively contribute to climate action.


By launching a climate action campaign, the team at Goose Studios could help to improve their business carbon footprint and enable their customers to engage with the initiatives and take action to protect the planet.

Ric Porteus

CEO and Founder One Tribe

The Solution

Using climate action incentives to peak consumer interest

Goose Studios aimed to create a ‘climate impact’ campaign that would encourage users to purchase from their store while also saving trees to help to protect the planet. Simultaneously, the founders at Goose Studios wished to lower the carbon footprint of the business and the overall impact on the environment by using the same tools.

By connecting the Goose Studios Shopify store using the One Tribe API integration, every product sold could be tracked and automatically save five trees in endangered forests across the globe. The initiative helps customers see the environmental impact at the point of purchase. A customised live impact page showcases how many trees Goose Studios have protected and the overall impact on the planet.

The One Tribe email tool and “protect trees with every newsletter sign-up” message have been implemented by the Goose Studios marketing team to encourage email sign-ups. Driving more sign-ups has increased the database and allowed the team to educate potential customers on the environmental values and benefits of the brand.

An automated email campaign for post-purchase with a climate badge to showcase customer impact is now live, as well as badges to promote products across the website and social to show customers how much rainforest they could save if they chose to purchase a product.

Combining several tree protection and incentive tools provided by One Tribe, the campaign is now a long-term success. Operational for over 18 months, the Goose Studios online store continues to scale month-on-month.

Goose studios collection featuring One Tribes this product protects rainforest incentive badge
Goose studios rainforest protection newsletter banner

The Results

Increased sales and newsletter sign-ups

Saving trees with every item sold and offering incentives to join the newsletter helped Goose Studios achieve ESG aims. The brand has also been able to drive more revenue with improved conversion rates, reduce acquisition costs and improve customer satisfaction.

Goose studios conversion rate graph month on month growth

Five trees are now protected for every email newsletter sign-up and item sold on the Goose Studios site, supported by the One Tribe eCommerce solution. By creating a customer engagement campaign, the team at Goose Studios saw their conversion rates increase substantially.

acres saved
tonnes carbon stored
trees protected
car emissions removed

Find the right solution for your eCommerce store and join the Tribe today

Eric currently works as an independent consultant at the intersection of nature and climate, focused on catalysing market and non-market solutions to drive the just transition.

He previously was Head of Product at Earthshot Labs, supporting nature conservation and restoration projects across the global south secure project finance. Prior to Earthshot Labs, Eric led nature-based carbon project development for Gorongosa National Park in Mozambique and founded the Carbon Cooperative, a global alliance of leading nature conservation and restoration practitioners exploring carbon finance. After serving in the Peace Corps in Mozambique out of university, he spent much of his 20s working in community-based conservation and ecosystem restoration efforts in Sub-Saharan Africa interspersed with two startup ventures as co-founder and CEO of a mental health tech startup and COO of a sustainable coffee company. Eric has a dual Masters in Environmental Engineering and Environmental Policy from Stanford University where he was a NSF Graduate Research Fellow and a BS in Environmental Engineering from Tufts University.

Alan is a risk management thought-leader, superconnector, and FinTech pioneer. His mission is to enable an Earth Positive economy which includes nature in global accounting systems.

Alan is Founder of Generation Blue, a venture studio dedicated to planetary game changers powered by exponential technologies. Previously, Alan established Natural Capital Markets at Lykke AG, pioneering blockchain based forestry and carbon backed tokens. Alan has over two decades of risk management experience advising global financial institutions, and was a founding member of the RiskMetrics Group, a JPMorgan spin-off. Alan is an investor and advisor to regenerative impact ventures, including TreeBuddy.Earth, Regenativ, and Vlinder Climate.

Lori Whitecalf made history when she became the first woman to be elected Chief of Sweetgrass First Nation in 2011. She served three terms of office from 2011-2017.  

Lori took a two-year hiatus from leadership to expand the family ranch and serve as the FSIN Senior Industry Liaison. She was re-elected on November 29. 2019 and again on November 30, 2021, as Chief of Sweetgrass. Chief Whitecalf practises a traditional lifestyle of hunting, fishing and gathering. She currently sits on the following boards: Saskatchewan Indian Institute of Technology, FSIN Lands and Resource Commission, Battle River Treaty 6 Health Centre and Battleford Agency Tribal Chiefs Executive Council, FSIN Women’s Commission.

Tina is the Chief Business Officer for MLTC Industrial Investments, the Economic Development arm of the Meadow Lake Tribal Council. She has a diverse background of experience. Having spent 15 years as a municipal Chief Operating Officer, 20 years involved in Saskatchewan’s Health Authority Board Keewatin Yatthe and 9 years with Northern Lights Board of Education. 


She continues as a Board Member with Beaver River Community Futures supporting small business development in her home region. Tina brings a wealth of experience in a variety of fields and many connections to the Indigenous communities of Northern Saskatchewan. In addition Tina holds a BA Advanced from the U of S, a Certificate in Local Government Authority from the U of R and is certified as a Professional Economic Developer for Saskatchewan and a certified Technician Aboriginal Economic Developer (TAED).

Tootoosis’ career spans 40+ years in HRM, political leadership, and Indigenous economic development, as a dedicated bridge builder and advocate for Indigenous causes.
As a key member of the Saskatoon Regional Economic Development Authority (SREDA) team since 2021, he develops strategies for the Truth and Reconciliation Commission final report and Call to Action #92.

He is a graduate of the First Nations University of Canada and a certified Professional Aboriginal Economic Developer. Spearheading various community initiatives while serving as a Chair of the SIEDN while directing ILDII and WIBF. Founder of MGT Consulting Tootoosis is based in Saskatoon, Treaty Six Territory.

Cy Standing (Wakanya Najin in Dakota) has a long and distinguished career including serving overseas as an Electronics Technician in the Royal Canadian Air Force, former Chief of Wahpeton Dakota Nation, former Vice Chief of the Federation of Saskatchewan Indigenous Nations (FSIN), past Executive Director of Community Development Branch of the Department of Northern Saskatchewan as well as an Order in Council appointment to the Federal Parole Board.  

Mr. Standing has served as a Director on many Profit and Non-Profit Corporate Boards, including serving as a Director for Affinity Credit Union with assets of over six billion dollars as well as IMI Brokerage and Wanuskewin and is currently a member of the One Tribe Indigenous Carbon Board.