Launching ESG campaigns to build brand loyalty and increase online conversions


trees protected so far


tonnes carbon stored


climate action projects funded

About To The Stars

To The Stars is an award-winning entertainment company founded by Blink 182 band member Tom Delonge, creating original content apprised by the team’s experiences working with prestigious government agencies and academic institutions. The platform takes storytelling to stellar heights, distributing media across multiple outlets including film, television, publishing and merchandise with the goal of tuning a global audience to new ideas and possibilities. 

Together with One Tribe, Delonge and his team at To The Stars have been working to showcase their environmental footprint and utilise the media’s ability to influence audiences, encouraging them to take positive climate action. One Tribe powers this mission by leveraging its immersive, climate-first technology that links To The Star’s products and promotions with tree protection projects worldwide. Every sale allows audiences to actively participate in protecting trees while supporting conservation projects across the globe. 


California, USA

Company size

2 - 10


Consumer Goods

The Challenge

Boosting brand loyalty and increasing customer engagement

Faced with the challenge of having to engage customers and implement an effective, low-cost sustainability solution, To the Stars sought a partner that was both affordable and able to seamlessly integrate with their site without impacting their unique brand identity. It was important that this new partner aligned with their mission and their audience’s needs as well as met the team’s ESG goals. The required innovation and strategy needed to navigate social resonance, improve conversion rates, and increase consumer engagement while driving tangible, measurable results.

The Solution

Utilising dynamic ESG-driven campaigns to boost engagement

One Tribe’s ability to engineer innovative solutions that align seamlessly with client missions and drive tangible results made them the perfect fit for To The Stars.

In collaboration with the team, One Tribe embarked on a growth journey aimed at enhancing the brand’s customer experience and amplifying the business’s environmental impact using bespoke API technology. One Tribe empowered To the Stars’ customers to actively contribute to rainforest protection, offering the opportunity to create a meaningful impact on the environment while protecting trees with every item purchased.

In addition to an initial web-store integration, One Tribe helped To The Stars craft a sophisticated ESG campaign, harnessing the power of social engagement, protecting a remarkable 175,000 trees and counting. This significant increase indicates a strong resonance with the audience, illustrating the success of our strategy in connecting To the Stars’ mission with their stakeholders.

The Results

54,266+ tonnes carbon stored and increasing customer engagement by over 15%

The successful implementation of One Tribe’s integrated no-touch API mechanism led to an exceptional surge in social media interactions. The achievement highlights a vastly improved online presence, resulting in heightened customer satisfaction and engagement.

Want to launch your own climate action campaign journey? Speak to our team today to discover how.

Eric currently works as an independent consultant at the intersection of nature and climate, focused on catalysing market and non-market solutions to drive the just transition.

He previously was Head of Product at Earthshot Labs, supporting nature conservation and restoration projects across the global south secure project finance. Prior to Earthshot Labs, Eric led nature-based carbon project development for Gorongosa National Park in Mozambique and founded the Carbon Cooperative, a global alliance of leading nature conservation and restoration practitioners exploring carbon finance. After serving in the Peace Corps in Mozambique out of university, he spent much of his 20s working in community-based conservation and ecosystem restoration efforts in Sub-Saharan Africa interspersed with two startup ventures as co-founder and CEO of a mental health tech startup and COO of a sustainable coffee company. Eric has a dual Masters in Environmental Engineering and Environmental Policy from Stanford University where he was a NSF Graduate Research Fellow and a BS in Environmental Engineering from Tufts University.

Alan is a risk management thought-leader, superconnector, and FinTech pioneer. His mission is to enable an Earth Positive economy which includes nature in global accounting systems.

Alan is Founder of Generation Blue, a venture studio dedicated to planetary game changers powered by exponential technologies. Previously, Alan established Natural Capital Markets at Lykke AG, pioneering blockchain based forestry and carbon backed tokens. Alan has over two decades of risk management experience advising global financial institutions, and was a founding member of the RiskMetrics Group, a JPMorgan spin-off. Alan is an investor and advisor to regenerative impact ventures, including TreeBuddy.Earth, Regenativ, and Vlinder Climate.

Lori Whitecalf made history when she became the first woman to be elected Chief of Sweetgrass First Nation in 2011. She served three terms of office from 2011-2017.  

Lori took a two-year hiatus from leadership to expand the family ranch and serve as the FSIN Senior Industry Liaison. She was re-elected on November 29. 2019 and again on November 30, 2021, as Chief of Sweetgrass. Chief Whitecalf practises a traditional lifestyle of hunting, fishing and gathering. She currently sits on the following boards: Saskatchewan Indian Institute of Technology, FSIN Lands and Resource Commission, Battle River Treaty 6 Health Centre and Battleford Agency Tribal Chiefs Executive Council, FSIN Women’s Commission.

Tina is the Chief Business Officer for MLTC Industrial Investments, the Economic Development arm of the Meadow Lake Tribal Council. She has a diverse background of experience. Having spent 15 years as a municipal Chief Operating Officer, 20 years involved in Saskatchewan’s Health Authority Board Keewatin Yatthe and 9 years with Northern Lights Board of Education. 


She continues as a Board Member with Beaver River Community Futures supporting small business development in her home region. Tina brings a wealth of experience in a variety of fields and many connections to the Indigenous communities of Northern Saskatchewan. In addition Tina holds a BA Advanced from the U of S, a Certificate in Local Government Authority from the U of R and is certified as a Professional Economic Developer for Saskatchewan and a certified Technician Aboriginal Economic Developer (TAED).

Tootoosis’ career spans 40+ years in HRM, political leadership, and Indigenous economic development, as a dedicated bridge builder and advocate for Indigenous causes.
As a key member of the Saskatoon Regional Economic Development Authority (SREDA) team since 2021, he develops strategies for the Truth and Reconciliation Commission final report and Call to Action #92.

He is a graduate of the First Nations University of Canada and a certified Professional Aboriginal Economic Developer. Spearheading various community initiatives while serving as a Chair of the SIEDN while directing ILDII and WIBF. Founder of MGT Consulting Tootoosis is based in Saskatoon, Treaty Six Territory.

Cy Standing (Wakanya Najin in Dakota) has a long and distinguished career including serving overseas as an Electronics Technician in the Royal Canadian Air Force, former Chief of Wahpeton Dakota Nation, former Vice Chief of the Federation of Saskatchewan Indigenous Nations (FSIN), past Executive Director of Community Development Branch of the Department of Northern Saskatchewan as well as an Order in Council appointment to the Federal Parole Board.  

Mr. Standing has served as a Director on many Profit and Non-Profit Corporate Boards, including serving as a Director for Affinity Credit Union with assets of over six billion dollars as well as IMI Brokerage and Wanuskewin and is currently a member of the One Tribe Indigenous Carbon Board.