Claro Money goes green and reduces the cost to acquire new customers by 33%.


reduction in cost per acquisition


higher post engagement


more social post saves

About Claro Money

Claro Money is a financial coaching app that specialises in green investing and sustainable finance. The app offers insights on saving and investing to help users create a financial plan, and choose products that enable them to reach their financial goals. The brand joined One Tribe with the goal to increase customer acquisition within an entirely new target audience of Gen Z clients.

Collaborating with One Tribe and using climate action incentives, the team at Claro Money were able to increase customer acquisition and engagement by 159%.

claro x one tribe announcement post


United Kingdom

Company size





Customer Acquisition

The Challenge

Targeting the Gen Z audience

The team at Claro Money was looking to attract more Gen Z customers to use their personal finance app, aiming to improve the financial literacy of the next generation and diversify their customer base. 

In a cluttered social media market, Claro Money needed a campaign that would gain the attention of a younger target audience, despite the noise across many social platforms. Their campaign strategy needed to deliver a simple action to incentivise potential customers to exchange their details and trial the Claro Money app. Creating a campaign with One Tribe was important to incentivise potential Claro Money customers to trial the app while understanding a market that is eager to take climate action.  

claro money 1 million trees protected milestone story
claro money three hundred thousand tonnes of carbon stored milestone
claro money one million trees protected achievement


Our One Tribe Campaign was the best-performing campaign to date. The engagement was five times higher, and the cost per conversion was 33% lower on average across Instagram, Facebook and Twitter!

Anna Panayi

Marketing Manager, Claro Money App

The Solution

Using Gen Z interests to bolster a highly impactful campaign

To gain the attention of a huge and diverse potential audience for Claro Money, One Tribe simulated an ‘impossible figure’ campaign that was named ‘The Million Tree Challenge’. The aim was to use an extremely high, but not unachievable figure to start traction and peak interest.

Claro Money connected the One Tribe ‘protect trees’ function to all submission forms linked to Claro Money’s marketing campaign. The incentive of taking positive climate action and protecting trees was used to encourage users to protect the environment by signing up to the Claro Money campaign, granting user access to the app.

Each user that joined the list with their email was instantly rewarded with 25 trees, protected in their name, across certified conservation projects worldwide. A visual tree counter and supporting marketing materials highlighted the progress and showcased the 1 million tree milestone throughout the campaign to new customers and existing users of the Claro Money application.

The Results

Increased sign-ups and conversions

Claro Money set out to attract a new younger audience and found success in the use of climate action incentives, to attract not only a Gen Z audience but more environmentally-conscious customers. All whilst reducing ad spend on social channels.

The team achieved a high-impact and visually compelling campaign, attracting attention and achieving cut-through on busy social platforms. With a calendar of updates and supporting marketing materials, the campaign delivered significant conversion results across all channels, resulting in increased sign-ups, sales, and customer satisfaction.

Play Video
tribe tree counter one million tree

Fintech is a rapidly growing and competitive industry, ranging from many traditional banks to new neo solutions. The success of this campaign for Claro Money hinged on focusing on the wider interests of Claro Money target customers and the drivers to help them take action.

Find the right solution for your business and join One Tribe today

Eric currently works as an independent consultant at the intersection of nature and climate, focused on catalysing market and non-market solutions to drive the just transition.

He previously was Head of Product at Earthshot Labs, supporting nature conservation and restoration projects across the global south secure project finance. Prior to Earthshot Labs, Eric led nature-based carbon project development for Gorongosa National Park in Mozambique and founded the Carbon Cooperative, a global alliance of leading nature conservation and restoration practitioners exploring carbon finance. After serving in the Peace Corps in Mozambique out of university, he spent much of his 20s working in community-based conservation and ecosystem restoration efforts in Sub-Saharan Africa interspersed with two startup ventures as co-founder and CEO of a mental health tech startup and COO of a sustainable coffee company. Eric has a dual Masters in Environmental Engineering and Environmental Policy from Stanford University where he was a NSF Graduate Research Fellow and a BS in Environmental Engineering from Tufts University.

Alan is a risk management thought-leader, superconnector, and FinTech pioneer. His mission is to enable an Earth Positive economy which includes nature in global accounting systems.

Alan is Founder of Generation Blue, a venture studio dedicated to planetary game changers powered by exponential technologies. Previously, Alan established Natural Capital Markets at Lykke AG, pioneering blockchain based forestry and carbon backed tokens. Alan has over two decades of risk management experience advising global financial institutions, and was a founding member of the RiskMetrics Group, a JPMorgan spin-off. Alan is an investor and advisor to regenerative impact ventures, including TreeBuddy.Earth, Regenativ, and Vlinder Climate.

Lori Whitecalf made history when she became the first woman to be elected Chief of Sweetgrass First Nation in 2011. She served three terms of office from 2011-2017.  

Lori took a two-year hiatus from leadership to expand the family ranch and serve as the FSIN Senior Industry Liaison. She was re-elected on November 29. 2019 and again on November 30, 2021, as Chief of Sweetgrass. Chief Whitecalf practises a traditional lifestyle of hunting, fishing and gathering. She currently sits on the following boards: Saskatchewan Indian Institute of Technology, FSIN Lands and Resource Commission, Battle River Treaty 6 Health Centre and Battleford Agency Tribal Chiefs Executive Council, FSIN Women’s Commission.

Tina is the Chief Business Officer for MLTC Industrial Investments, the Economic Development arm of the Meadow Lake Tribal Council. She has a diverse background of experience. Having spent 15 years as a municipal Chief Operating Officer, 20 years involved in Saskatchewan’s Health Authority Board Keewatin Yatthe and 9 years with Northern Lights Board of Education. 


She continues as a Board Member with Beaver River Community Futures supporting small business development in her home region. Tina brings a wealth of experience in a variety of fields and many connections to the Indigenous communities of Northern Saskatchewan. In addition Tina holds a BA Advanced from the U of S, a Certificate in Local Government Authority from the U of R and is certified as a Professional Economic Developer for Saskatchewan and a certified Technician Aboriginal Economic Developer (TAED).

Tootoosis’ career spans 40+ years in HRM, political leadership, and Indigenous economic development, as a dedicated bridge builder and advocate for Indigenous causes.
As a key member of the Saskatoon Regional Economic Development Authority (SREDA) team since 2021, he develops strategies for the Truth and Reconciliation Commission final report and Call to Action #92.

He is a graduate of the First Nations University of Canada and a certified Professional Aboriginal Economic Developer. Spearheading various community initiatives while serving as a Chair of the SIEDN while directing ILDII and WIBF. Founder of MGT Consulting Tootoosis is based in Saskatoon, Treaty Six Territory.

Cy Standing (Wakanya Najin in Dakota) has a long and distinguished career including serving overseas as an Electronics Technician in the Royal Canadian Air Force, former Chief of Wahpeton Dakota Nation, former Vice Chief of the Federation of Saskatchewan Indigenous Nations (FSIN), past Executive Director of Community Development Branch of the Department of Northern Saskatchewan as well as an Order in Council appointment to the Federal Parole Board.  

Mr. Standing has served as a Director on many Profit and Non-Profit Corporate Boards, including serving as a Director for Affinity Credit Union with assets of over six billion dollars as well as IMI Brokerage and Wanuskewin and is currently a member of the One Tribe Indigenous Carbon Board.