customer satisfaction and revenue
credentials and showcase to internal stakeholders and reporting bodies
sales made carbon neutral
LOFT is an environmentally conscious furniture supplier, working across the residential rental sectors for over 18 years, that specialise in creating homes that people truly want to live in. Offering full service residential, interior, and furnishing solutions, LOFT aims to take the pressure away from landlords, property agents and development operators by providing customers with a wide range of service options.
Having centred their operations around a ‘people-first’ mentality that is committed to the needs of residents and local environment, LOFT recognises the importance of working sustainably and mitigating the environmental impact on the planet, adding ‘Planet First People’ to their key pillars of sustainability. The principles of sustainability refer to the three core concepts of social, environmental, and economic sustainability, which guide the company in their decisions throughout the business; from supply chain sourcing, procurement, product lifecycle, transport and delivery to their zero % landfill policy, LOFT is committed to creating a more sustainable future.
To further improve their impact, LOFT has chosen to partner with One Tribe to certify their environmental impact by contributing towards verified forest conservation projects that aim to mitigate carbon emissions and preserve complex ecosystems. Protecting over 300,000 trees so far, LOFT have demonstrated their commitment to sustainability through conservation activities, showcased this through their website tree counter, climate impact page, and carbon reduction supporting high integrity forest-based climate solutions.
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LOFT recognised that more customers were looking to purchase sustainable products and needed a solution to help demonstrate their commitment to protecting the environment. They wanted to assure their customers that they were working to improve the way that their products were sourced, produced, and shipped while reducing greenhouse gas emissions. Most importantly LOFT wanted to visually represent their impact with a mechanism in place to showcase the achievements they had made with the involvement of customers.
Demonstrating their ESG commitment whilst adopting several United Nations Sustainable Development goals was also important to LOFT and they needed a way to show that the company was not simply complying with basic ESG protocols but was actively incorporating effective methodologies into their operations and company culture.
Another important principle was transparency. LOFT recognised the inherent lack of transparency within their industry, particularly around sustainability. As such, LOFT was looking for an effective solution to help them demonstrate to their customers how each purchase could have a positive climate impact and connect customers to conservation projects LOFT had chose to support worldwide.
Marketing Director, Loft UK
After recognising LOFT’s strong social and environmental commitment, One Tribe set out to better understand the complexities of LOFT’s company structure, how products were sold and how they were communicating their environmental impact with their audience.
The One Tribe team identified that although there were various social activities such as tree planting days, there was a lack of momentum after these events and no continuous demonstration of their commitment to sustainability that was easily accessible by customers. The team also recognised that these types of events and activities, were limited in the number of participants and could not include all of LOFT’s customers. It was clear that LOFT required a simple solution that would enable them to take climate action that involved all of their customers, employees, and stakeholders.
The solution was even more simple than LOFT expected. Installing One Tribe’s API climate action tool, LOFT was able to integrate multiple solutions in less than 15 minutes. By installing the webhook, LOFT was able to instantly connect all purchases to tree protection quantified by a dynamic tree counter embedded on the LOFT website that showcased the number of trees customers protected with every order. With the addition of making these products now carbon neutral, each purchase offsets a certain volume of carbon emissions that couldn’t previously be phased out or reduced further.
LOFT was now able to cement their brand position as leaders in sustainability and transparently report on their environmental impact with every order, bolster their ESG credentials, and increase customer satisfaction while generating increased revenue for the business.
To maintain momentum and positioning, LOFT and One Tribe worked together to strategically place messaging throughout the company’s shopping site to re-enforce their commitment to sustainability and protecting rainforests, and to help spread awareness amongst their customers. In addition, One Tribe supported LOFT’s marketing team with powerful images from their asset gallery and provided statistics, context, and ways to share their activities with their audience in an impactful and relatable way.
With a consistent approach, LOFT incorporated into their messaging the impact of their climate action, sharing this regularly with their customers, employees and other stakeholders.
LOFT also wanted to further demonstrate their ESG credentials by reporting on their ESG objectives both internally and externally. Monthly support calls were set up with One Tribe to help the LOFT team create their reporting framework, incorporating the climate impact statistics achieved within their report, together with additional project details that helped them tell the story of their impact more effectively and demonstrate just how much was being done each month with each customer’s purchase.
LOFT set out to improve the environmental footprint of their products while improving engagement with their customers. With One Tribe’s solution, the team achieved a high-impact and visually compelling impact dashboard that attracted the attention of new and existing customers and increased product sales across the site.
Eric currently works as an independent consultant at the intersection of nature and climate, focused on catalysing market and non-market solutions to drive the just transition.
He previously was Head of Product at Earthshot Labs, supporting nature conservation and restoration projects across the global south secure project finance. Prior to Earthshot Labs, Eric led nature-based carbon project development for Gorongosa National Park in Mozambique and founded the Carbon Cooperative, a global alliance of leading nature conservation and restoration practitioners exploring carbon finance. After serving in the Peace Corps in Mozambique out of university, he spent much of his 20s working in community-based conservation and ecosystem restoration efforts in Sub-Saharan Africa interspersed with two startup ventures as co-founder and CEO of a mental health tech startup and COO of a sustainable coffee company. Eric has a dual Masters in Environmental Engineering and Environmental Policy from Stanford University where he was a NSF Graduate Research Fellow and a BS in Environmental Engineering from Tufts University.
Alan is a risk management thought-leader, superconnector, and FinTech pioneer. His mission is to enable an Earth Positive economy which includes nature in global accounting systems.
Alan is Founder of Generation Blue, a venture studio dedicated to planetary game changers powered by exponential technologies. Previously, Alan established Natural Capital Markets at Lykke AG, pioneering blockchain based forestry and carbon backed tokens. Alan has over two decades of risk management experience advising global financial institutions, and was a founding member of the RiskMetrics Group, a JPMorgan spin-off. Alan is an investor and advisor to regenerative impact ventures, including TreeBuddy.Earth, Regenativ, and Vlinder Climate.
Lori Whitecalf made history when she became the first woman to be elected Chief of Sweetgrass First Nation in 2011. She served three terms of office from 2011-2017.
Lori took a two-year hiatus from leadership to expand the family ranch and serve as the FSIN Senior Industry Liaison. She was re-elected on November 29. 2019 and again on November 30, 2021, as Chief of Sweetgrass. Chief Whitecalf practises a traditional lifestyle of hunting, fishing and gathering. She currently sits on the following boards: Saskatchewan Indian Institute of Technology, FSIN Lands and Resource Commission, Battle River Treaty 6 Health Centre and Battleford Agency Tribal Chiefs Executive Council, FSIN Women’s Commission.
Tina is the Chief Business Officer for MLTC Industrial Investments, the Economic Development arm of the Meadow Lake Tribal Council. She has a diverse background of experience. Having spent 15 years as a municipal Chief Operating Officer, 20 years involved in Saskatchewan’s Health Authority Board Keewatin Yatthe and 9 years with Northern Lights Board of Education.
She continues as a Board Member with Beaver River Community Futures supporting small business development in her home region. Tina brings a wealth of experience in a variety of fields and many connections to the Indigenous communities of Northern Saskatchewan. In addition Tina holds a BA Advanced from the U of S, a Certificate in Local Government Authority from the U of R and is certified as a Professional Economic Developer for Saskatchewan and a certified Technician Aboriginal Economic Developer (TAED).
Tootoosis’ career spans 40+ years in HRM, political leadership, and Indigenous economic development, as a dedicated bridge builder and advocate for Indigenous causes.
As a key member of the Saskatoon Regional Economic Development Authority (SREDA) team since 2021, he develops strategies for the Truth and Reconciliation Commission final report and Call to Action #92.
He is a graduate of the First Nations University of Canada and a certified Professional Aboriginal Economic Developer. Spearheading various community initiatives while serving as a Chair of the SIEDN while directing ILDII and WIBF. Founder of MGT Consulting Tootoosis is based in Saskatoon, Treaty Six Territory.
Cy Standing (Wakanya Najin in Dakota) has a long and distinguished career including serving overseas as an Electronics Technician in the Royal Canadian Air Force, former Chief of Wahpeton Dakota Nation, former Vice Chief of the Federation of Saskatchewan Indigenous Nations (FSIN), past Executive Director of Community Development Branch of the Department of Northern Saskatchewan as well as an Order in Council appointment to the Federal Parole Board.
Mr. Standing has served as a Director on many Profit and Non-Profit Corporate Boards, including serving as a Director for Affinity Credit Union with assets of over six billion dollars as well as IMI Brokerage and Wanuskewin and is currently a member of the One Tribe Indigenous Carbon Board.