How venues can turn sustainability evidence into client confidence

Sustainability evidence is a sales asset, not just a reporting chore. Here is how venues can organise and share it across the client journey to win more business. For a venue, the quickest way to turn sustainability into won business is to make your evidence current, credible and easy to share. Clients no longer just […]

Sustainable venue certifications compared: which one actually proves what?

ISO 20121, BREEAM, LEED, Green Key and more: the badges look similar but certify very different things. Here is what each actually covers, and where measurement fits. A venue’s marketing often lists a row of sustainability badges, and to a client they can blur into one. But these certifications certify genuinely different things, and knowing […]

Emissions per delegate: the one number every venue should track

A single, comparable metric tells you more about an event’s real sustainability than any headline total. Here is why emissions per delegate matters, and how to use it. When people talk about an event’s carbon footprint, they usually reach for a total: so many tonnes of CO₂. It is a useful headline, but on its […]

Why a sustainability PDF is no longer enough: the case for a live impact page

The annual sustainability report in PDF form is quietly becoming a liability. Here is what replaces it, and why live, verifiable reporting is winning. For years, the standard way to communicate sustainability was the annual report: a polished PDF, published once, shared on request. It served a purpose. But in a market that increasingly demands […]

From assertion to proof: the rise of verified environmental attributes

Why the market is shifting from broad claims to verified evidence, and what that means for how we allreport impact. For a long time, the story of corporate climate action had a simple plot: measure roughly, then rely ongeneral claims to fill the gaps. That plot is being rewritten. Across the market, evidence is becomingthe […]

How to measure (and actually report) your exhibition stand’s footprint

Most advice on sustainable stands stops at reusable materials. Here is how to measure a stand’s real footprint, and turn it into something clients can see. Search for a sustainable exhibition stand and you will find plenty of advice on reusable materials, modular builds and recycled signage. All useful. But it skips the harder, more […]

The Green Claims Code, explained for venues and event organisers

A plain-English guide to the UK Green Claims Code and the EU’s new rules, and what they mean for anyone marketing a sustainable venue or event. If you market your venue or event as sustainable, green, or eco-friendly, two pieces of regulation now shape what you are allowed to say, and how you have to […]

What corporate clients now ask for in event RFPs (and how to answer)

Sustainability has moved from a nice-to-have to a qualifying question in venue and event procurement. Here is what to expect, and how to answer with evidence. If you run a venue or organise events, you have probably noticed a shift in the questions arriving with requests for proposals. Alongside capacity, catering and cost, there is […]

When the whistle blows, who counts the carbon?

What the 2026 World Cup tells us about the difference between promising to be green and proving it. The controversies around the 2026 World Cup are still ongoing but one has yet to be mentioned. The tournament’s carbon footprint, which so far has not and may never be confirmed. When the United States, Canada and […]

The end of unverified sustainability claims

For years, sustainability in the events world has run largely on trust. A venue says it is green, an organiser repeats it in a proposal, and a delegate takes it on faith. That arrangement is coming to an end. From 27 September 2026, the EU’s Empowering Consumers for the Green Transition Directive (2024/825) comes into […]