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Slo Jeans are a team of experienced marketers and social media content specialists who built their brand on the foundations of the socio-environmental pitfalls within the denim production and fashion industry. Slo’s mission was to provide functional, high-quality, sustainably made jeans (and other apparel) that are universally inclusive and have minimal impact on the environment.
Their work with One Tribe aimed to educate consumers on the most effective ways brands can take climate action and successfully supported Slo in their mission to build brand awareness in preparation for their official launch date.
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When joining One Tribe, Slo required an experienced sustainability team to help promote their ESG initiatives and reinforce the message they were sharing with their consumers. Having already grown their audience effectively through social media and TikTok, the team at Slo now needed to develop a successful launch campaign that would maintain their audience as well as acquire new customers while showcasing their impact using a solution that created significant and positive environmental change.
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To increase engagement for Slo’s rapidly growing social media presence, One Tribe developed a social media campaign targeting Slo’s main competitor – Good American Jeans, capitalising on the success of the company founder and influencer, Khloe Kardashian. The goal of the campaign was to generate a friendly wager, where Slo would fund the protection of 1 million trees worldwide, whilst calling forGood American to match that figure.
To maximise engagement from consumers (who were also encouraged to join the cause by signing up to Slo’s per-launch waitlist) One Tribe developed follow up, interactive social media content, that allowed audiences to either- reshare the challenge tagging Khloe Kardashian, or sign their name to a pledge acknowledging that they have sign up to the Slo waitlist and contributed towards protecting 1 million trees in support of Slo and their mission.
Slo’s campaign with One Tribe saw phenomenal success, with Slo attracting a diverse range of environmentally-conscious customers spanning both millennial and Gen Z consumers.
The team achieved a high-impact and visually compelling campaign, attracting attention and achieving cut-through on busy social platforms. With a calendar of updates and supporting marketing materials, the campaign delivered significant conversion results across all channels, resulting in increased sign-ups, sales, and customer satisfaction.
Eric currently works as an independent consultant at the intersection of nature and climate, focused on catalysing market and non-market solutions to drive the just transition.
He previously was Head of Product at Earthshot Labs, supporting nature conservation and restoration projects across the global south secure project finance. Prior to Earthshot Labs, Eric led nature-based carbon project development for Gorongosa National Park in Mozambique and founded the Carbon Cooperative, a global alliance of leading nature conservation and restoration practitioners exploring carbon finance. After serving in the Peace Corps in Mozambique out of university, he spent much of his 20s working in community-based conservation and ecosystem restoration efforts in Sub-Saharan Africa interspersed with two startup ventures as co-founder and CEO of a mental health tech startup and COO of a sustainable coffee company. Eric has a dual Masters in Environmental Engineering and Environmental Policy from Stanford University where he was a NSF Graduate Research Fellow and a BS in Environmental Engineering from Tufts University.
Alan is a risk management thought-leader, superconnector, and FinTech pioneer. His mission is to enable an Earth Positive economy which includes nature in global accounting systems.
Alan is Founder of Generation Blue, a venture studio dedicated to planetary game changers powered by exponential technologies. Previously, Alan established Natural Capital Markets at Lykke AG, pioneering blockchain based forestry and carbon backed tokens. Alan has over two decades of risk management experience advising global financial institutions, and was a founding member of the RiskMetrics Group, a JPMorgan spin-off. Alan is an investor and advisor to regenerative impact ventures, including TreeBuddy.Earth, Regenativ, and Vlinder Climate.
Lori Whitecalf made history when she became the first woman to be elected Chief of Sweetgrass First Nation in 2011. She served three terms of office from 2011-2017.
Lori took a two-year hiatus from leadership to expand the family ranch and serve as the FSIN Senior Industry Liaison. She was re-elected on November 29. 2019 and again on November 30, 2021, as Chief of Sweetgrass. Chief Whitecalf practises a traditional lifestyle of hunting, fishing and gathering. She currently sits on the following boards: Saskatchewan Indian Institute of Technology, FSIN Lands and Resource Commission, Battle River Treaty 6 Health Centre and Battleford Agency Tribal Chiefs Executive Council, FSIN Women’s Commission.
Tina is the Chief Business Officer for MLTC Industrial Investments, the Economic Development arm of the Meadow Lake Tribal Council. She has a diverse background of experience. Having spent 15 years as a municipal Chief Operating Officer, 20 years involved in Saskatchewan’s Health Authority Board Keewatin Yatthe and 9 years with Northern Lights Board of Education.
She continues as a Board Member with Beaver River Community Futures supporting small business development in her home region. Tina brings a wealth of experience in a variety of fields and many connections to the Indigenous communities of Northern Saskatchewan. In addition Tina holds a BA Advanced from the U of S, a Certificate in Local Government Authority from the U of R and is certified as a Professional Economic Developer for Saskatchewan and a certified Technician Aboriginal Economic Developer (TAED).
Tootoosis’ career spans 40+ years in HRM, political leadership, and Indigenous economic development, as a dedicated bridge builder and advocate for Indigenous causes.
As a key member of the Saskatoon Regional Economic Development Authority (SREDA) team since 2021, he develops strategies for the Truth and Reconciliation Commission final report and Call to Action #92.
He is a graduate of the First Nations University of Canada and a certified Professional Aboriginal Economic Developer. Spearheading various community initiatives while serving as a Chair of the SIEDN while directing ILDII and WIBF. Founder of MGT Consulting Tootoosis is based in Saskatoon, Treaty Six Territory.
Cy Standing (Wakanya Najin in Dakota) has a long and distinguished career including serving overseas as an Electronics Technician in the Royal Canadian Air Force, former Chief of Wahpeton Dakota Nation, former Vice Chief of the Federation of Saskatchewan Indigenous Nations (FSIN), past Executive Director of Community Development Branch of the Department of Northern Saskatchewan as well as an Order in Council appointment to the Federal Parole Board.
Mr. Standing has served as a Director on many Profit and Non-Profit Corporate Boards, including serving as a Director for Affinity Credit Union with assets of over six billion dollars as well as IMI Brokerage and Wanuskewin and is currently a member of the One Tribe Indigenous Carbon Board.