Offsetting the environmental footprint of shipping and manufacturing operations with nature-based solutions


a portfolio of high impact carbon offsets


certified offset programs funded


communities supported worldwide

About Million Dollar Baby Co.

Million Dollar Baby Co. is a high-end furniture manufacturer based in California, USA, catering to families and children with their exceptionally designed nursery cribs. The family-focused business manufactures and distributes children’s furniture across the US for sale within multiple outlets and retail stores. As a manufacturer they have a heavy carbon footprint and as part of the businesses goal to reach Net Zero, they have been actively reviewing supply chain and source materials to significantly reduce and lower their carbon footprint.

Working together with One Tribe, Million Dollar Baby Co. were ready to take the next step to improve their environmental footprint by investing in high-quality offsets that were guaranteed to support the planet and make a meaningful difference. It was important that One Tribe delivered a service that aligned with Million Dollar Baby Co.’s core values, supplying high-grade nature-based offsets and meaningful solutions.


Pico Rivera, CA

Company size

50 - 200


Consumer Goods

The Challenge

Sourcing purpose-led high-quality offsets

Progression was at the forefront of Million Dollar Baby Co.’s agenda to further intensify their impact on the environment. As a company with a pre-existing environmental structure and strong ethos, it was time to take the next step in their sustainability journey. When approaching One Tribe, Million Dollar Baby Co. were ready to compensate for their remaining emissions, ready to do so with immediate effect and eliminating the need to wait until 2030 onwards.

With this climate-first approach, Million Dollar Baby Co. calculated their scope 1-3 emissions with the intention of purchasing offsets to manage their remaining emissions. Previously they had encountered logistics companies that had charged extortionate commissions and provided limited transparency on the offsets they were procuring – a painstaking process that was lengthy and caused unwarranted stress for the team. 

Marketing support was also important for Million Dollar Baby Co. in order to visually showcase their impact, and clearly communicate that their efforts to protect the planet were both certified and effective.


We created our first climate action campaign with One Tribe in less than a week. They were super helpful with messaging, campaign strategy and the look and feel of our campaign. Now our customers can save rainforest by buying from our Planet Protectors range, and our customers love it!

Plyska Genova PR & Marketing Manager

Koi Footwear


The Solution

Utilising nature-based offsets with impact

To assist Million Dollar Baby Co. with finding projects that correlated with their company values, One Tribe located and procured offsets diversified across six projects in South America, China, and several other continents that focused on biodiversity protection and renewable energies.

By utilising One Tribe’s technology, Million Dollar Baby Co. were able to improve the effectiveness of their sustainability solutions across multiple areas of their business, and using the in-app technology to track and monitor the offsets sourced via One Tribe’s team of expert technologists. 

To further support Million Dollar Baby Co. in their mission to showcase their impact, One Tribe implemented an entire end-to-end solution across all six of their consumer facing e-commerce brands using bespoke API technology that would now protect rainforest with every crib purchase. One Tribe’s API solution and realtime tracking technology allowed Million Dollar Baby Co. to save and protect trees with every single item sold alongside offsetting their carbon footprints for their manufacturing and logistics via the support and funding of high grade nature-based and renewable offsets. 

The Results

Procuring a diverse portfolio of high integrity, high impact carbon offsets

One Tribe’s collaboration with Million Dollar Baby Co. marked a significant milestone in improving the sustainability of supply chains and advancing technological solutions. Through this partnership, Million Dollar Baby Co. were able to successfully acquire a diverse range of high-integrity carbon offsets that align with their brand ethos to protect nature and the environment. By sourcing carbon offsets that embodied the values and mission of the brand, Million Dollar Baby Co. demonstrated their commitment to environmental stewardship and paved the way for a more eco-conscious approach to manufacturing and distribution.

Want to kickstart your net zero journey? Speak to our team today to discover how

Eric currently works as an independent consultant at the intersection of nature and climate, focused on catalysing market and non-market solutions to drive the just transition.

He previously was Head of Product at Earthshot Labs, supporting nature conservation and restoration projects across the global south secure project finance. Prior to Earthshot Labs, Eric led nature-based carbon project development for Gorongosa National Park in Mozambique and founded the Carbon Cooperative, a global alliance of leading nature conservation and restoration practitioners exploring carbon finance. After serving in the Peace Corps in Mozambique out of university, he spent much of his 20s working in community-based conservation and ecosystem restoration efforts in Sub-Saharan Africa interspersed with two startup ventures as co-founder and CEO of a mental health tech startup and COO of a sustainable coffee company. Eric has a dual Masters in Environmental Engineering and Environmental Policy from Stanford University where he was a NSF Graduate Research Fellow and a BS in Environmental Engineering from Tufts University.

Alan is a risk management thought-leader, superconnector, and FinTech pioneer. His mission is to enable an Earth Positive economy which includes nature in global accounting systems.

Alan is Founder of Generation Blue, a venture studio dedicated to planetary game changers powered by exponential technologies. Previously, Alan established Natural Capital Markets at Lykke AG, pioneering blockchain based forestry and carbon backed tokens. Alan has over two decades of risk management experience advising global financial institutions, and was a founding member of the RiskMetrics Group, a JPMorgan spin-off. Alan is an investor and advisor to regenerative impact ventures, including TreeBuddy.Earth, Regenativ, and Vlinder Climate.

Lori Whitecalf made history when she became the first woman to be elected Chief of Sweetgrass First Nation in 2011. She served three terms of office from 2011-2017.  

Lori took a two-year hiatus from leadership to expand the family ranch and serve as the FSIN Senior Industry Liaison. She was re-elected on November 29. 2019 and again on November 30, 2021, as Chief of Sweetgrass. Chief Whitecalf practises a traditional lifestyle of hunting, fishing and gathering. She currently sits on the following boards: Saskatchewan Indian Institute of Technology, FSIN Lands and Resource Commission, Battle River Treaty 6 Health Centre and Battleford Agency Tribal Chiefs Executive Council, FSIN Women’s Commission.

Tina is the Chief Business Officer for MLTC Industrial Investments, the Economic Development arm of the Meadow Lake Tribal Council. She has a diverse background of experience. Having spent 15 years as a municipal Chief Operating Officer, 20 years involved in Saskatchewan’s Health Authority Board Keewatin Yatthe and 9 years with Northern Lights Board of Education. 


She continues as a Board Member with Beaver River Community Futures supporting small business development in her home region. Tina brings a wealth of experience in a variety of fields and many connections to the Indigenous communities of Northern Saskatchewan. In addition Tina holds a BA Advanced from the U of S, a Certificate in Local Government Authority from the U of R and is certified as a Professional Economic Developer for Saskatchewan and a certified Technician Aboriginal Economic Developer (TAED).

Tootoosis’ career spans 40+ years in HRM, political leadership, and Indigenous economic development, as a dedicated bridge builder and advocate for Indigenous causes.
As a key member of the Saskatoon Regional Economic Development Authority (SREDA) team since 2021, he develops strategies for the Truth and Reconciliation Commission final report and Call to Action #92.

He is a graduate of the First Nations University of Canada and a certified Professional Aboriginal Economic Developer. Spearheading various community initiatives while serving as a Chair of the SIEDN while directing ILDII and WIBF. Founder of MGT Consulting Tootoosis is based in Saskatoon, Treaty Six Territory.

Cy Standing (Wakanya Najin in Dakota) has a long and distinguished career including serving overseas as an Electronics Technician in the Royal Canadian Air Force, former Chief of Wahpeton Dakota Nation, former Vice Chief of the Federation of Saskatchewan Indigenous Nations (FSIN), past Executive Director of Community Development Branch of the Department of Northern Saskatchewan as well as an Order in Council appointment to the Federal Parole Board.  

Mr. Standing has served as a Director on many Profit and Non-Profit Corporate Boards, including serving as a Director for Affinity Credit Union with assets of over six billion dollars as well as IMI Brokerage and Wanuskewin and is currently a member of the One Tribe Indigenous Carbon Board.