How outdoor wear brand Alpkit acquired a high-integrity diversified portfolio of offsets and removals


sourced across 3 major continents

3,333 tCO2e

offset through carbon offset projects

< one month

to retire carbon offsets

About Alpkit

Alpkit is an environmentally conscious, premium multi-activity outdoor and bike brand with sustainability at its core. Recently awarded Ethical Consumer by Best Buy magazine (alongside Patagonia, Paramo and Vaude), Alpkit are founding members of The Microfibre Consortium and the outdoor industry Single Use Plastics Project and are also a Certified B Corporation. 

Alpkit has sustainability ingrained throughout the business, driven by clear guidelines for sustainable practices since 2004. As the company expanded, the team was looking to take greater responsibility over their environmental impact. In 2023 they decided it was appropriate to source a viable sustainability partner that was able to provide certified, high-grade offsets that aligned with their values and wider sustainability goals.


United Kingdom

Company size

50 - 200


Sporting Goods

The Challenge

Reconciling reduction targets and offsetting foreign emissions

Amidst Alpkit’s pursuit of sustainability, the team encountered a pivotal challenge – reconciling their ambitious carbon emission reduction targets with the imperative of offsetting scope 1-3 emissions. 

Having previously collaborated with Nottingham Trent University, Alpkit had already calculated their carbon footprint and set robust Science Based Targets to reduce their environmental impact but with no supplement plan of action.The intricacies of scope 1-3 emissions led Alpkit to a crossroads, how to balance their dedication and mission to limit negative environmental practices with the need for responsible offsetting. 

To achieve their goals, Alpkit sought a sustainability partner that understood the balance between their ambition and the need to take responsible action. One Tribe was able to deliver the appropriate offset guidance, supporting Alpkit’s requirements to source viable offsets that aligned with the brand’s ethos on environmental stewardship. 

One Tribe’s team recognised Alpkit’s desire to support carbon offset initiatives in the regions and locations where they manufacture, such as China. Alpkit was keen to mitigate the impact resulting from their supply chain and to support China’s move to renewable energy, determining the type and location of potential offset projects.

Cost was also a consideration, as the Alpkit Foundation (which funds environment, nature and climate projects) aims to maximise their positive impact across various projects both internationally and in the UK.


"Ric and the One Tribe team have been fantastic in helping us navigate the world of carbon offsets and deliver our twin approach of certified offsets plus grassroots environmental action through the Alpkit Foundation.

One Tribe has helped us source a balanced portfolio of certified offsets aligned with our values and emissions footprint.

Reducing our emissions ahead of our Science-based Based Targets is and always will be our number one goal. And we’ve reduced our carbon intensity by more than 50% since 2018.

We recognise that buying an offset isn’t the solution and see carbon neutrality as a point on our journey to true net zero - the near total decarbonisation of Alpkit."

David Hanney

Co-founder and CEO at Alpkit

The Solution

Sourcing impact-driven offsets aligned with business objectives

Leveraging the expertise of One Tribe’s carbon team, One Tribe were able to rapidly devise a carbon mitigation strategy and deliver a service that fulfilled Alpkit’s emission objectives.

One Tribe’s carbon team began with pinpointing the essence of Alpkit’s goals and aligning them with impactful projects. One Tribe initially set out to understand the sustainability goals and values of the company to identify the most suitable projects that aligned with Alpkit’s carbon emission mitigation goals. One Tribe’s team considered the product manufacturing locations, the importance of having a positive impact on people as well as the environment, and the types of climate projects Alpkit wished to fund.

One Tribe conducted extensive due diligence and sourced a diverse portfolio of high integrity projects that covered both wind-based renewable energy and nature-based conservation projects in China, India and South Africa.

The projects that were sourced and selected by One Tribe and Alpkit prevented logging and deforestation, protected native biodiversity, and contributed to local employment opportunities. Most importantly, the projects addressed Alpkit’s decarbonisation goals and company ethos to maintain respect for the environment and improve livelihoods.

To further support Alpkit’s needs as a customer-facing brand, One Tribe created a fully customisable Impact Page that serves as a testament to the potency Alpkit’s ESG credentials, project funding initiatives, and remarkable strides in carbon offsetting. The page showcases Alpkit’s commitment to positive change, showcasing their dedication to environmental stewardship. One Tribe’s tool utilises data visualisation to transform intricate information into captivating narratives, allowing Alpkit to transparently communicate their profound sustainability efforts to their consumers and stakeholders. With full automation, the One Tribe Impact Page offers an elegant no-touch solution, granting Alpkit the tranquillity to focus on their core operations while ensuring their sustainability journey remains certified and secure. 

The Results

Acquiring a high-integrity diversified offset portfolio

Beyond the immediate results, Alpkit and One Tribe’s partnership had broader implications. The collaboration became a compelling case study for businesses, demonstrating the value of taking responsibility for carbon emissions that could not be entirely eliminated. Alpkit’s commitment to offsetting showcased their dedication to sustainability, enhancing their brand reputation among eco-conscious consumers and stakeholders.

One Tribe’s agile approach, coupled with the profound understanding of Alpkit’s vision, facilitated a process that was as time-efficient as it was purpose-driven. This lightning-paced journey serves as a testament to One Tribe’s dedication to promptly translating sustainability aspirations into concrete, measurable change.

The collaboration between Alpkit and One Tribe yielded significant outcomes. While complete elimination of certain emissions proved challenging, Alpkit’s decision to offset these emissions showcased a proactive stance in addressing environmental impact. 

Want to start your carbon journey? Speak to our team today to discover how.

Eric currently works as an independent consultant at the intersection of nature and climate, focused on catalysing market and non-market solutions to drive the just transition.

He previously was Head of Product at Earthshot Labs, supporting nature conservation and restoration projects across the global south secure project finance. Prior to Earthshot Labs, Eric led nature-based carbon project development for Gorongosa National Park in Mozambique and founded the Carbon Cooperative, a global alliance of leading nature conservation and restoration practitioners exploring carbon finance. After serving in the Peace Corps in Mozambique out of university, he spent much of his 20s working in community-based conservation and ecosystem restoration efforts in Sub-Saharan Africa interspersed with two startup ventures as co-founder and CEO of a mental health tech startup and COO of a sustainable coffee company. Eric has a dual Masters in Environmental Engineering and Environmental Policy from Stanford University where he was a NSF Graduate Research Fellow and a BS in Environmental Engineering from Tufts University.

Alan is a risk management thought-leader, superconnector, and FinTech pioneer. His mission is to enable an Earth Positive economy which includes nature in global accounting systems.

Alan is Founder of Generation Blue, a venture studio dedicated to planetary game changers powered by exponential technologies. Previously, Alan established Natural Capital Markets at Lykke AG, pioneering blockchain based forestry and carbon backed tokens. Alan has over two decades of risk management experience advising global financial institutions, and was a founding member of the RiskMetrics Group, a JPMorgan spin-off. Alan is an investor and advisor to regenerative impact ventures, including TreeBuddy.Earth, Regenativ, and Vlinder Climate.

Lori Whitecalf made history when she became the first woman to be elected Chief of Sweetgrass First Nation in 2011. She served three terms of office from 2011-2017.  

Lori took a two-year hiatus from leadership to expand the family ranch and serve as the FSIN Senior Industry Liaison. She was re-elected on November 29. 2019 and again on November 30, 2021, as Chief of Sweetgrass. Chief Whitecalf practises a traditional lifestyle of hunting, fishing and gathering. She currently sits on the following boards: Saskatchewan Indian Institute of Technology, FSIN Lands and Resource Commission, Battle River Treaty 6 Health Centre and Battleford Agency Tribal Chiefs Executive Council, FSIN Women’s Commission.

Tina is the Chief Business Officer for MLTC Industrial Investments, the Economic Development arm of the Meadow Lake Tribal Council. She has a diverse background of experience. Having spent 15 years as a municipal Chief Operating Officer, 20 years involved in Saskatchewan’s Health Authority Board Keewatin Yatthe and 9 years with Northern Lights Board of Education. 


She continues as a Board Member with Beaver River Community Futures supporting small business development in her home region. Tina brings a wealth of experience in a variety of fields and many connections to the Indigenous communities of Northern Saskatchewan. In addition Tina holds a BA Advanced from the U of S, a Certificate in Local Government Authority from the U of R and is certified as a Professional Economic Developer for Saskatchewan and a certified Technician Aboriginal Economic Developer (TAED).

Tootoosis’ career spans 40+ years in HRM, political leadership, and Indigenous economic development, as a dedicated bridge builder and advocate for Indigenous causes.
As a key member of the Saskatoon Regional Economic Development Authority (SREDA) team since 2021, he develops strategies for the Truth and Reconciliation Commission final report and Call to Action #92.

He is a graduate of the First Nations University of Canada and a certified Professional Aboriginal Economic Developer. Spearheading various community initiatives while serving as a Chair of the SIEDN while directing ILDII and WIBF. Founder of MGT Consulting Tootoosis is based in Saskatoon, Treaty Six Territory.

Cy Standing (Wakanya Najin in Dakota) has a long and distinguished career including serving overseas as an Electronics Technician in the Royal Canadian Air Force, former Chief of Wahpeton Dakota Nation, former Vice Chief of the Federation of Saskatchewan Indigenous Nations (FSIN), past Executive Director of Community Development Branch of the Department of Northern Saskatchewan as well as an Order in Council appointment to the Federal Parole Board.  

Mr. Standing has served as a Director on many Profit and Non-Profit Corporate Boards, including serving as a Director for Affinity Credit Union with assets of over six billion dollars as well as IMI Brokerage and Wanuskewin and is currently a member of the One Tribe Indigenous Carbon Board.