One Tribe Partners With Astound To Decarbonise eCommerce

astound commerce one tribe
Krista Greenaway

Krista Greenaway

A new collaboration between One Tribe and Astound Commerce will enable businesses to take immediate climate action by decarbonising eCommerce sales and offsetting emissions.

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About Astound Commerce

Astound Commerce helps eCommerce brands drive revenue by enhancing relationships with consumers. Their digital commerce solutions assist businesses in developing impactful marketing strategies that aim to build valuable relationships and reduce eCommerce emissions without restricting site performance. 

Astound’s newest partnership with One Tribe will enable businesses to take immediate climate action by decarbonising eCommerce sales and making all online purchases more sustainable.

Helping eCommerce businesses to decarbonise their products

Astound works with hundreds of brands, recommending solutions that benefit the planet and businesses. Helping brands incorporate sustainable actions into their customers’ journeys and empowering them to make sustainable choices across a variety of touchpoints while at the same time ensuring each brand’s commitment to sustainability is visible to consumers.

One Tribe will support businesses to reduce their carbon emissions by protecting trees in endangered forest regions across the globe. Micro-contributions from online sales made via eCommerce sites and integrated with One Tribe’s API technology will enable rainforest and conservation groups to effectively safeguard trees and large acres of land that can sequester and absorb carbon. 


One Tribe’sClimate Action Platform will enable Astound to offer e-commerce brands additional ways of engaging and rewarding customers for conscious purchasing decisions, resulting in growth for businesses taking decisive action to become more sustainable. Working together as One Tribe, both companies aim to support businesses on their carbon reduction journey, helping them to be a force for good.


Michael Kahn (MK), Global CEO at Astound Commerce, said, “we work in sync with sustainable technology partners who can further help brands reduce and offset their carbon footprints, including Climate action platform One Tribe, which helps retail brands decarbonise eCommerce sales and make all online sales and purchases more sustainable. As well as payment platform Adyen, whose Restore payment feature allows shoppers to compensate for the carbon emissions resulting from their purchases.”


With 75% of consumers influenced by environmental sustainability, adopting eco-friendly practices offers enormous potential to grow reach and an estimated 20% increase in sales revenue.

Eric currently works as an independent consultant at the intersection of nature and climate, focused on catalysing market and non-market solutions to drive the just transition.

He previously was Head of Product at Earthshot Labs, supporting nature conservation and restoration projects across the global south secure project finance. Prior to Earthshot Labs, Eric led nature-based carbon project development for Gorongosa National Park in Mozambique and founded the Carbon Cooperative, a global alliance of leading nature conservation and restoration practitioners exploring carbon finance. After serving in the Peace Corps in Mozambique out of university, he spent much of his 20s working in community-based conservation and ecosystem restoration efforts in Sub-Saharan Africa interspersed with two startup ventures as co-founder and CEO of a mental health tech startup and COO of a sustainable coffee company. Eric has a dual Masters in Environmental Engineering and Environmental Policy from Stanford University where he was a NSF Graduate Research Fellow and a BS in Environmental Engineering from Tufts University.

Alan is a risk management thought-leader, superconnector, and FinTech pioneer. His mission is to enable an Earth Positive economy which includes nature in global accounting systems.

Alan is Founder of Generation Blue, a venture studio dedicated to planetary game changers powered by exponential technologies. Previously, Alan established Natural Capital Markets at Lykke AG, pioneering blockchain based forestry and carbon backed tokens. Alan has over two decades of risk management experience advising global financial institutions, and was a founding member of the RiskMetrics Group, a JPMorgan spin-off. Alan is an investor and advisor to regenerative impact ventures, including TreeBuddy.Earth, Regenativ, and Vlinder Climate.

Lori Whitecalf made history when she became the first woman to be elected Chief of Sweetgrass First Nation in 2011. She served three terms of office from 2011-2017.  

Lori took a two-year hiatus from leadership to expand the family ranch and serve as the FSIN Senior Industry Liaison. She was re-elected on November 29. 2019 and again on November 30, 2021, as Chief of Sweetgrass. Chief Whitecalf practises a traditional lifestyle of hunting, fishing and gathering. She currently sits on the following boards: Saskatchewan Indian Institute of Technology, FSIN Lands and Resource Commission, Battle River Treaty 6 Health Centre and Battleford Agency Tribal Chiefs Executive Council, FSIN Women’s Commission.

Tina is the Chief Business Officer for MLTC Industrial Investments, the Economic Development arm of the Meadow Lake Tribal Council. She has a diverse background of experience. Having spent 15 years as a municipal Chief Operating Officer, 20 years involved in Saskatchewan’s Health Authority Board Keewatin Yatthe and 9 years with Northern Lights Board of Education. 


She continues as a Board Member with Beaver River Community Futures supporting small business development in her home region. Tina brings a wealth of experience in a variety of fields and many connections to the Indigenous communities of Northern Saskatchewan. In addition Tina holds a BA Advanced from the U of S, a Certificate in Local Government Authority from the U of R and is certified as a Professional Economic Developer for Saskatchewan and a certified Technician Aboriginal Economic Developer (TAED).

Tootoosis’ career spans 40+ years in HRM, political leadership, and Indigenous economic development, as a dedicated bridge builder and advocate for Indigenous causes.
As a key member of the Saskatoon Regional Economic Development Authority (SREDA) team since 2021, he develops strategies for the Truth and Reconciliation Commission final report and Call to Action #92.

He is a graduate of the First Nations University of Canada and a certified Professional Aboriginal Economic Developer. Spearheading various community initiatives while serving as a Chair of the SIEDN while directing ILDII and WIBF. Founder of MGT Consulting Tootoosis is based in Saskatoon, Treaty Six Territory.

Cy Standing (Wakanya Najin in Dakota) has a long and distinguished career including serving overseas as an Electronics Technician in the Royal Canadian Air Force, former Chief of Wahpeton Dakota Nation, former Vice Chief of the Federation of Saskatchewan Indigenous Nations (FSIN), past Executive Director of Community Development Branch of the Department of Northern Saskatchewan as well as an Order in Council appointment to the Federal Parole Board.  

Mr. Standing has served as a Director on many Profit and Non-Profit Corporate Boards, including serving as a Director for Affinity Credit Union with assets of over six billion dollars as well as IMI Brokerage and Wanuskewin and is currently a member of the One Tribe Indigenous Carbon Board.