How To Make Your Events Sustainable

One Tribe Editorial Team

August 30, 2024
3 minute read

In the inaugural episode of Net Hero: the Carbon Impact Podcast, host Ric Porteus sits down with Dr William Beer, the CEO of Tunley Environmental to discuss: How businesses can communicate their carbon impact in a safe and compliant way. Tackling scope three emissions, navigating the challenges of carbon calculations and addressing the role of AI in sustainability.

Introduction

In a world where environmental sustainability is no longer just a choice but a necessity, businesses are increasingly under pressure to disclose their climate-related actions and goals. This practice, known as climate claims disclosure, is becoming a critical component of corporate strategy. But what exactly is climate claims disclosure? Why is it important? And how can businesses navigate its complexities to not only comply with regulations but also achieve their ultimate goal of net zero emissions?

These questions, and more, are explored in the inaugural episode of our new podcast series, Net Hero, where we dive deep into the world of carbon neutrality and sustainability. Our first guest, Dr. Will Beer, an expert in the field, sheds light on the intricacies of climate claims disclosure and provides actionable insights for businesses aiming to lead in the net-zero movement.

What is Climate Claims Disclosure?

Climate claims disclosure refers to the process by which companies publicly share information about their carbon footprint, greenhouse gas (GHG) emissions, and the actions they are taking to reduce their environmental impact. This practice is increasingly governed by a complex web of regulations and standards aimed at ensuring transparency, accountability, and comparability across different industries and regions.

For businesses, disclosing climate claims is not just about meeting regulatory requirements; it’s about building trust with stakeholders, including investors, customers, and employees. Accurate and transparent disclosure can enhance a company’s reputation, attract investment, and demonstrate a commitment to sustainability.

Regulatory Landscape: Navigating the Requirements

The regulatory environment for climate claims disclosure is evolving rapidly. In the European Union, the Corporate Sustainability Reporting Directive (CSRD) is set to replace the Non-Financial Reporting Directive (NFRD), requiring more detailed reporting on sustainability issues, including climate-related information. The introduction of green claims codes further complicates the landscape by imposing stricter rules on how businesses can communicate their environmental actions and achievements.

Dr. Beer emphasizes the importance of staying informed and compliant with these regulations. Failure to do so can lead to accusations of greenwashing—a practice where companies make misleading claims about their environmental efforts. Greenwashing not only damages a company’s reputation but can also result in legal consequences.

Getting the Most Out of Climate Claims Disclosure

While the regulatory requirements are a key driver for climate claims disclosure, businesses can derive significant value from the process beyond mere compliance. Dr. Beer outlines several steps that companies can take to ensure that their climate claims disclosure efforts contribute meaningfully to their overall sustainability goals.

1. Baseline Assessment

Before a business can start making climate claims, it needs to understand its current environmental impact. This involves conducting a thorough baseline assessment of carbon emissions, including Scope 1 (direct emissions), Scope 2 (indirect emissions from purchased energy), and the often-overlooked Scope 3 emissions (indirect emissions from the entire value chain).

Dr. Beer likens this process to planning a holiday: “You can’t plan your route without knowing your starting point.” A comprehensive baseline assessment provides the foundation upon which a company can build its climate strategy.

2. Plan with Purpose: Align Sustainability with Business Strategy

Businesses must clearly understand why they are pursuing sustainability. This purpose should be closely aligned with the company’s overall business strategy. A well-defined purpose not only guides the sustainability efforts but also ensures that they are integrated into the core operations of the business.

Dr. Beer stresses the importance of leadership involvement in this process. “Without leadership buy-in, sustainability initiatives are likely to struggle.” He recommends that sustainability goals be reported at the board level in every meeting, ensuring that they remain a priority across the organisation.

3. Set Clear, Measurable Goals

To track progress effectively, businesses should establish clear and measurable goals. These could include intensity ratios, such as carbon emissions per $1,000 of revenue or per employee. By setting specific targets, companies can better monitor their progress toward net zero and make necessary adjustments along the way.

4. Transparency, Honesty & Avoiding Greenwashing

One of the biggest risks in climate claims disclosure is greenwashing. To avoid this, businesses must be transparent and honest in their reporting. Dr. Beer advises companies to clearly communicate any uncertainties or assumptions made during the data collection process. “With the information available, here is our assessment, and here are the assumptions we’ve made,” he suggests as a communication strategy. This level of transparency helps build trust with stakeholders and reduces the risk of greenwashing accusations.

5. Understand Costs

Implementing sustainability strategies inevitably incurs costs. Dr. Beer advises businesses to plan for these costs and communicate them clearly throughout the organization. Understanding the financial implications of sustainability initiatives is crucial for long-term success and ensures that the necessary resources are allocated effectively.

The Journey to Net Zero

Achieving net zero is not a one-time effort but an ongoing journey that requires continuous measurement, reduction, and refinement of practices. For businesses, this means integrating sustainability into their core operations, planning for the long term, and recognizing that the path to net zero is as vital as any other aspect of their business strategy.

In Net Hero, Dr. Beer shares his personal motivations for this work, inspired by his young daughters’ concerns for the environment. Their influence underscores the broader impact of sustainability—it’s not just about the planet’s future, but about the future of those we love.

Join the Conversation: Listen to Net Hero

As we continue to explore the stories of those making a significant impact in the fight against climate change, we invite you to listen to Net Hero. This podcast series highlights the heroes of the net-zero movement and provides valuable insights for businesses on the path to sustainability.

Listen to the full episode with Dr. Will Beer and learn more about climate claims disclosure and how your business can contribute to a sustainable future.

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By understanding and embracing climate claims disclosure, businesses can not only comply with regulations but also take meaningful steps toward achieving net zero—building a future that is both profitable and sustainable.

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