Charmed by a Cause Joins One Tribe to Protect The Amazon

Charmed by a Cause Joins One Tribe to Protect The Amazon
Hazel Needham

Hazel Needham

Fine jewellery experts ‘Charmed by a Cause’ sit down with One Tribe to share their secrets in the art of giving, and living, sustainably.


The team at Charmed by a Cause understand that a passion for a better planet should be the beating heart of any business – whatever the sector. Charmed by a Cause have created the modern blueprint for ecommerce brands that shows how they can scaffold their business model around creating a positive impact on the wider world. And it starts by giving.

Charmed by a Cause – Meet NYC’s finest jewellery brand

charmed by a cause jewellery
photo credit: Charmed by a Cause

When it comes to passion, Charmed by a Cause has plenty. So much so that they decided to embark on a mission that would unite their passion across three main ideas:

  • Sustainability in production
  • Fairness in the marketplace
  • Supporting important causes

Their aim was simple- To create a one-of-a-kind business that would create and sell gorgeous sustainable jewellery whilst serving communities and companies seeking to make a positive difference.

How do Charmed by a Cause make jewellery more sustainable?

As well as the opportunity to form meaningful connections and give back to communities and the environment, Charmed by a Cause designs timeless jewellery and charms that are made to inspire. 

To be more specific – they work with organisations and non-profits to create jewellery with a purpose.

Whether it’s to help raise awareness, or funds, or represent a brand, or even start a conversation, their jewellery speaks for itself and inspires those who see it and wear it to do so with a cause in mind.

Why NYC?

charmed by a cause new york city
photo credit: Charmed by a Cause

Too often the jewellery that we buy is made somewhere in the Far East – where working conditions are poorly regulated, employees are paid a fraction of a Western wage and the production process is designed with cost and speed in mind- as opposed to sustainability or ethics. 

That’s why Charmed by a Cause proudly promotes that their products are all handcrafted in the heart of New York City- their local town. This allows them to attest full transparency to their consumers about what is going on behind the scenes of their business. They value their responsibility to provide adequate care for their employees and, knowing that they are right around the corner, can always check in to watch their brand magic unfold.

The Secret Ingredients

small lab grown diamonds
photo credit: Unsplash

Charmed by a Cause’s products are designed and made with completely sustainable materials; 100% recycled 14kt gold, and sterling silver makes up the metals used in the brand’s jewellery, and all natural stones are sourced ethically and reliably.

Now, get this. Their diamonds are either lab grown or reclaimed. That means diamond harvesting no longer needs to have a direct impact on the planet – or cost a fortune! But don’t snub your nose up at manufactured diamonds. Experts have even said that lab grown diamonds are identical to earth mined diamonds. The only exception being that they are grown in a lab. 

As if that wasn’t enough, Charmed by a Cause has taken the extra step to reduce their carbon footprint by teaming with a production partner in NYC that ensures all jewellery is created by emitting the least amount of carbon possible.

Oh – and if the materials weren’t enough to convince you that Charmed by a Cause are selling sustainable jewellery – since they’ve joined the Tribe, each sale will now protect the rainforest, too.

What About The Cost?

photo credit: Charmed by a Cause

Ethical businesses always face the price challenge – sustainable options and choices come at a greater price (but lower cost to the planet and population). 

Charmed by a Cause believe that even sustainable jewellery should “adorn rather than cost an arm and a leg”. The team is committed to keeping their prices as fair as possible while fully embracing the costs of an eco-conscious approach. Having their design and manufacturing process nearby reduces transportation costs – and these savings are transferred straight over to the customers.

So, Who’s Behind It?

After gaining both experience and respect through their line of costume jewellery, Rumblefish owners Regan Caton and Betsy Milliken wanted to invest their skills and notoriety into something bigger and better for the planet. 

Their costume pieces already attracted praise from the likes of Vogue, WWD, Harper’s Bazaar, InStyle and more. So the duo set off to surely attract a high-profile audience again. But this time, what they had to offer had a much more noble cause. 

United by passion and friendship, Regan and Betsy launched Charmed By a Cause, redefining the landscape for socially and environmentally responsible businesses with their new, luxury sustainable jewellery brand.

Retailers or Fundraisers?

Charmed by a Cause is changing the dynamic of fundraising once and for all. 

As e-commerce boomed throughout the pandemic, Charmed by a Cause decided to launch a free and innovative way for people to raise money for chosen causes, that didn’t require costs and an in-person presence. It’s difficult to host a bake sale or jumble sale via Zoom calls, but by introducing the Charmed by a Cause Shopping Fundraiser, giving just got a whole lot easier. 

Essentially – if you invite your network to a Charmed by a Cause Fundraiser, 20% of each piece purchased from all of their collections will be donated to your cause at the end of the event. They will also share your fundraiser on the Charmed for Cause social media. Now that’s marketing for a cause.

What’s more, Charmed by a Cause are committed to transparency, especially when it comes to deploying funds. This means you and your network will be able to view the exact amount of their purchase that will go straight to your selected non-profit, school or organisation.

A Global Community

Charmed by a Cause gives 10% of the purchase price from all of their sustainable jewellery to the cause partner that you select at checkout. Guest charities include the likes of Impact One Breast Cancer Foundation, Littlewish Foundation and Woodstock Farm Sanctuary. No matter where you are in the world, Charmed by a Cause is committed to you – committing to helping – and committed to the planet.

Welcome To The Tribe

What we love the most about Charmed by a Cause is the fact that, like us at One Tribe, they won’t ever stop trying to make the world a better place. 

Their fundraising efforts, extraordinary sustainable jewellery, and charity donations are a demonstration that they put passion before profit. Now, Charmed by a Cause are protecting the trees with every sale on their site. 

This sustainable jewellery brand is proving that whatever your sector, whatever your skill, we all have the power – and responsibility – to make a difference, support a cause, protect the rainforest and create a better planet.

We’ve well and truly been Charmed by a Cause. 


The tale of Charmed by a Cause really is a charming one indeed. 

Through their giving efforts, and sustainable working practices,  we are better able to understand the way in which this unique jewellery brand is working to make sustainability an accessible space.

One Tribe are delighted to announce that Charmed by a Cause are now working alongside us to protect rainforests and reduce their carbon footprint for good!

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Eric currently works as an independent consultant at the intersection of nature and climate, focused on catalysing market and non-market solutions to drive the just transition.

He previously was Head of Product at Earthshot Labs, supporting nature conservation and restoration projects across the global south secure project finance. Prior to Earthshot Labs, Eric led nature-based carbon project development for Gorongosa National Park in Mozambique and founded the Carbon Cooperative, a global alliance of leading nature conservation and restoration practitioners exploring carbon finance. After serving in the Peace Corps in Mozambique out of university, he spent much of his 20s working in community-based conservation and ecosystem restoration efforts in Sub-Saharan Africa interspersed with two startup ventures as co-founder and CEO of a mental health tech startup and COO of a sustainable coffee company. Eric has a dual Masters in Environmental Engineering and Environmental Policy from Stanford University where he was a NSF Graduate Research Fellow and a BS in Environmental Engineering from Tufts University.

Alan is a risk management thought-leader, superconnector, and FinTech pioneer. His mission is to enable an Earth Positive economy which includes nature in global accounting systems.

Alan is Founder of Generation Blue, a venture studio dedicated to planetary game changers powered by exponential technologies. Previously, Alan established Natural Capital Markets at Lykke AG, pioneering blockchain based forestry and carbon backed tokens. Alan has over two decades of risk management experience advising global financial institutions, and was a founding member of the RiskMetrics Group, a JPMorgan spin-off. Alan is an investor and advisor to regenerative impact ventures, including TreeBuddy.Earth, Regenativ, and Vlinder Climate.

Lori Whitecalf made history when she became the first woman to be elected Chief of Sweetgrass First Nation in 2011. She served three terms of office from 2011-2017.  

Lori took a two-year hiatus from leadership to expand the family ranch and serve as the FSIN Senior Industry Liaison. She was re-elected on November 29. 2019 and again on November 30, 2021, as Chief of Sweetgrass. Chief Whitecalf practises a traditional lifestyle of hunting, fishing and gathering. She currently sits on the following boards: Saskatchewan Indian Institute of Technology, FSIN Lands and Resource Commission, Battle River Treaty 6 Health Centre and Battleford Agency Tribal Chiefs Executive Council, FSIN Women’s Commission.

Tina is the Chief Business Officer for MLTC Industrial Investments, the Economic Development arm of the Meadow Lake Tribal Council. She has a diverse background of experience. Having spent 15 years as a municipal Chief Operating Officer, 20 years involved in Saskatchewan’s Health Authority Board Keewatin Yatthe and 9 years with Northern Lights Board of Education. 


She continues as a Board Member with Beaver River Community Futures supporting small business development in her home region. Tina brings a wealth of experience in a variety of fields and many connections to the Indigenous communities of Northern Saskatchewan. In addition Tina holds a BA Advanced from the U of S, a Certificate in Local Government Authority from the U of R and is certified as a Professional Economic Developer for Saskatchewan and a certified Technician Aboriginal Economic Developer (TAED).

Tootoosis’ career spans 40+ years in HRM, political leadership, and Indigenous economic development, as a dedicated bridge builder and advocate for Indigenous causes.
As a key member of the Saskatoon Regional Economic Development Authority (SREDA) team since 2021, he develops strategies for the Truth and Reconciliation Commission final report and Call to Action #92.

He is a graduate of the First Nations University of Canada and a certified Professional Aboriginal Economic Developer. Spearheading various community initiatives while serving as a Chair of the SIEDN while directing ILDII and WIBF. Founder of MGT Consulting Tootoosis is based in Saskatoon, Treaty Six Territory.

Cy Standing (Wakanya Najin in Dakota) has a long and distinguished career including serving overseas as an Electronics Technician in the Royal Canadian Air Force, former Chief of Wahpeton Dakota Nation, former Vice Chief of the Federation of Saskatchewan Indigenous Nations (FSIN), past Executive Director of Community Development Branch of the Department of Northern Saskatchewan as well as an Order in Council appointment to the Federal Parole Board.  

Mr. Standing has served as a Director on many Profit and Non-Profit Corporate Boards, including serving as a Director for Affinity Credit Union with assets of over six billion dollars as well as IMI Brokerage and Wanuskewin and is currently a member of the One Tribe Indigenous Carbon Board.